Industry News

Studio 100 and Planeta Junior announce Giochi Preziosi Master Toy Deal for “MAYA THE BEE”

8 Sep - 2017

Studio 100 and Planeta Junior announce the appointment of premium toy licensee, Giochi Preziosi, as Master Toy partner for classic global children’s brand Maya the Bee.

With Studio 100 and Planeta Junior’s support, Giochi Preziosi will handle the manufacturing, distribution, promotion and marketing for the soon to launch lines. The extensive range of licensed products are planned to launch Fall 2018 including main categories; figurines, playsets, role play and feature plush. The licensing deal covers key territories such as Italy, France, Spain, UK, Portugal, Greece and many more. The new toy range reflects Maya’s fun and colourful values and complements the cheerful content of the brand.

The upcoming highly anticipated launch of Maya the Bee season 2 (52×13’), will be aired heavily on major international networks such as Gulli, Tiny Pop and RTP among others. The brand-new season features 52 new adventures with Maya and her very best friends Willy and Flip, including the crazy ants patrol peacekeepers with their star duo Arnie and Barney. A new guest, Theo, a young bee with a prosthetic wing, is also joining Maya’s adventures. Living outside the hive, Maya is the bridge between the well-organized world of the hive and the free-spirited bugs of the meadow. The very heart of all of Maya’s adventures is experiencing life’s emotions, discovering nature and being friends. Both season one and two will generate 130 episodes which will create huge variety of content.

Further fuelling the global success, Maya will also be returning to the big screen in 2018 for the global launch of the second theatrical adventure Maya the Bee Movie – The Honey Games, with plans already in place for a 3rd Movie in 2020. Maya attracted more than 25 million viewers worldwide with her online Maya dance video and continues to grow her digital presence by developing a web series based on Maya and her friends, which will be tailored for specific digital platforms.

The evergreen bee continues to hold a strong partnership with Plopsa theme parks. Following the opening of Mayaland, in Belgium and Germany, a new park dedicated to Maya will open in Poland (2018) and has launched a musical in Benelux.

Christophe Drevet, International Consumer Products Director at Studio 100 comments on the new partnership; “We are very proud to be working with Giochi Preziosi as their products are renowned for strong play value, creativity and innovation. This agreement will also add even more sales and marketing power to the brand. We are confident the range will capture the essence of Maya’s character and fully engage the fans of yesterday and tomorrow. ‘’

Diego Ibáñez, International Commercial Director at Planeta Junior, adds; ‘’Maya the Bee is a timeless character loved by all ages. This second season will expand the joy and fun with new exciting adventures and lovely characters that will charm certainly all generations. We are pleased to further strengthen our partnership with such a well-established global toy manufacturer like Giochi Preziosi, and they will for sure play an important role in Maya’s exciting future.”

“We are honored to be named the Master Toy licensee for Maya the Bee, a great preschool brand! We are confident that the range will be a huge hit with all the Maya fans across the world especially thanks to the great content, constant news and long-term development until 2020.’’ added, Graziano Delmaestro, Licensing Director at Giochi Preziosi.

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