Fans are getting prepared to “Find the Force”, a global treasure hunt in augmented reality, to celebrate the launch of new products dedicated to Star Wars: The Last Jedi.
Disney and Lucasfilm damage today the track to the countdown to the Force Friday II, the worldwide event that celebrates the launch of new products dedicated to Star Wars: The Last Jedi, with a surprise in augmented reality for fans all over the world.
The fans who are located within a radius of a mile from 20 famous points of interest in the world must simply access the app Star Wars, select Find the Force and point the smartphone into the sky to see a brief scene in augmented reality. The animation, lasting 10 seconds, shows a Star Destroyer erecting in heaven while two TIE Fighters are fighting in the background.
“This weekend dedicated to Force Friday II, – says Paul Southern, Senior Vice President, Global Licensing Lucasfilm – we invite fans and families to join the Resistance to “Find the Force” in our treasure hunt in augmented reality that will take place in over 20,000 stores all over the world. We are launching this event with a great surprise in augmented reality for anyone who is close to 20 of the most famous places of the world. Simply open the app Star Wars and watch the sky!”
The fans who will be close to one of the 20 points of reference will be able to take pictures of the scenes in augmented reality and participate in the conversations on social networks using the hashtag #FindtheForce and #ForceFriday. All others will be able to see the videos and photos on the website www.starwars.com
James Burns of Jedi News, one of the super fans groups of Star Wars, after having seen a preview of the scene in augmented reality, commented: “What a better way to give way to the Force Friday II if you do not see a Star Destroyer above the favorite place of your city? It is surprising! Star Wars has such a special value for so many people and insert this type of augmented reality in the Star Wars app is a great way to enter into the atmosphere of expectation for next movie Star Wars: The Last Jedi and for everything you expect from here to December!”
Until Sunday September 3rd fans can see the scene in augmented reality if they are within the distance of a mile from the following geographical coordinates (you can use the app and other tools to convert the geographical coordinates in the points on a map):
| Point of Interest | Status | Geographic coordinates |
| Central Park | USA | 40.781 -73.966, |
| CN Tower | Canada | 43.638 -79.388, |
| Coca-Cola London Eye | UK | 51.501,-0.124 |
| Copacabana Beach | Brazil | -22.973,-43.185 |
| Eiffel Tower | France | 48.862,2.288 |
| Gamla Stan | Sweden | 59.325 18.071, |
| Golden Gate Bridge | USA | 37.807,-122.469 |
| Gran Via | Spain | 40.420,-3.706 |
| The Grand Canyon | USA | 36.061,-112.109 |
| Has the Penney Bridge | Ireland | 53.346,-6.263 |
| Hollywood Sign | USA | 34.127,-118.326 |
| Lumpini Park | Thailand | 13.729,100.542 |
| Memorial de Latin America | Brazil | -23.527,-46.663 |
| The Merlion Park | Singapore | 1,286,103.854 |
| Niagara Falls | Canada | 43.083 -79.078, |
| Piazza del Duomo | Italy | 43.773 11.255, |
| Schloss Charlottenburg | Germany | 52.520, 13.295 |
| Sydney Harbor Bridge | Australia | -33.861,151.221 |
| Victoria Harbor | Hong Kong | 22.294,114.169 |
| Yoyogi Park | Japan | 35.672,139.694 |
The protagonists of the augmented reality event will be new and characters together with those darlings of always. More information and a quick preview of the new characters in augmented reality is available by logging in to the website www.starwars.com/findtheforce
