Licensees Focus

This summer is unique with Rainbow

1 Aug - 2017

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Live the magic of summer with the protagonists of the TV series by Rainbow!

Three, two, one… Summer is now! It is time for walks with friends, laughs among the waves and lots of fun. And to make it even more unique and special holidays, this year Rainbow – the content company known worldwide for its productions and multimedia – that together with its licensees, for Summer 2017 proposes a series of products signed by its most famous properties and tv series: Maggie & Bianca Fashion Friends, Regal Academy and Winx Club!

If the keyword of your summer is Go.Zy (Go Crazy!) then you can’t miss the Maggie White & Fashion Friends scooter by Simba. In two versions, standard and XL, with structure in metal and aluminum, height-adjustable handlebar and a super Go.Zy wheel system, practical and manageable. In the model XL, thought for girls bigger, couldn’t miss the wheel with a diameter of 200 mm, the rear brake – to run on the seafront in complete safety – and the practical support stand.

For those of you who dreams of a “fairytale” summer, the Regal Academy bike by Dino Bikes is what you are looking for. In three versions to fit all age groups of young bikers, Dino Bikes proposes a frame on 12 “alloy wheels, front trash and brings dolls; versions from 14″ and 16” instead have 2 brakes, steel wheels, inflatable tires, the inevitable trash and front door dolls … so as not to leave anything at home!

But it is not over here. For the fans of Regal Academy, ODS has made Fairytale Scooter: a touch of magic to scooter inspired to Rose Cinderella and its inseparable companions! Top 70 cm, but adjustable in height, and rear wheel with brake.

And to be always in fashion, even in summer, Sicem (OVS) has thought to T-Shirts inspired by Regal Academy and Winx Club in elasticized cotton with glitter prints and super colored rhinestones. The must-have for the summer 2017 by the unmistakable style and trendier than ever!

The magic continues with the Winx Club bike by Dino Bikes: in three measures – with steel frame from 12″, 14″ and 16″ – designed for small fans of every age. If the version from 12″ proposes alloy wheel rims and tires in EVA, in those 14″ and 16″ can’t miss steel wheels and inflantable tires. Impossible to make less even the front trash and the unmissable door rear dolls.

Other model, other race with the measure from 20″ of the bike Winx Club produced by Dino Bikes, with Hi-Ten frame, V-brake and trash metal front, made for the grown-ups cyclists.

Finally, it couldn’t miss the sporty Star, the scooter with two wheels by ODS and inspired to Winx Club, adjustable in height up to 70 cm, with rear brake and structures and foldable knobs. Perfect to bring always traveling with him!

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Ampere Analysis is a market-leading data and analytics firm specialising in the media, games and sports sectors. LM spoke with Senior Analyst Cyrine Amor, who explained the newest trends in the kids' TV industry at MipJunior. Your presentation demonstrated a...

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