The prints will be promotionally supported online and offline.
ZeptoLab, a global gaming company behind the famous Cut the Rope mobile series has partnered with a world renowned artist Romero Britto to deliver licensed Cut the Rope artworks to audiences of both sides.
The game’s main character is a little green monster called Om Nom, whose biggest passion in life is eating candy. Romero uses vibrant, bold and colorful patterns to reflect his optimistic view on the world around him, which matches perfectly with Om Nom’s cheerful nature and an overall kindly mood of the game.
“We are very excited about this partnership with Romero Britto and believe that this experience will arise interest in contemporary pop-art among Om Nom’s fans“, says Natalia Leon, International Fashion Director at ZeptoLab. “In the near future we also plan to release a unique line of products based on Romero’s vision of Cut the Rope characters“.
Romero seconds this statement by saying “Om Nom is a very fun, his love of adventure, candy, and friendship make him a great character to present pop art, I am also excited to work with ZeptoLab”.
