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NICKELODEON: BIG SUCCESS FOR THE ITALIAN LICENSING MEETING

4 Jul - 2017

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The prestigious residence Villa Necchi Campiglio (Milan) did frame to a celebratory evening of the entire world of Viacom, hosting the new edition of Nickelodeon Licensing Meeting.

Accompanied by Federica Fontana, godmother and presenter of the event, there were many guests among licensees, partners, collaborators and journalists, who participated in the event marked by a succession of speeches that gave an update on Viacom International Media Networks brand and projects.

The introduction of the Ceo Viacom Italy, Middle East and Turkey Andrea Castellari, to the overview on the owned thematic channels as MTV, Comedy Central, Paramount, VH1, Nickelodeon by the VP Editorial Content Sergio Del Prete and from Senior Director Cecilia Padula, up to the presentation of the profile of new property Nella, the Courageous Princess, by the hand of the Senior Director Research & Portfolio strategy, Morena D’Incoronato.

There were also alternate on stage Marketing, Adv and Brand Solutions executives, in order Incantalupo Lorenzo, Paolo Romano and Micaela Lodrini, whose synergy with the division of Consumer Product is a point of strength for Viacom.

After an international window presented by the Vice President Nickelodeon & Viacom Consumer Products EMEA, Felix Ruoff, Nadia Caron Senior Director Licensing of Viacom Italy, presented the plans for long-term development of Viacom/Nickelodeon properties, with a specific focus on the Italian market:

PAW PATROL with a licensing program that will lead up to the Season 5 whose airing is planned for the end of 2018;

BLAZE THE MONSTER MACHINES with the 4^ season in greenlight and roll out scheduled for 2018;

SHIMMER&SHINE with coverage up to 2019 with the output of the 4^ season;

RUSTY RIVETS launched at the beginning of 2017, is preparing the 2^ season for its preschool audience;

NELLA, THE COURAGEOUS PRINCESS with the lucky roll out in June 2017 and the launch of the range of licensed products scheduled for the end of 2018;

SUNNY DAY, new property for the preschool target, whose roll out is scheduled for 2018;

SPONGEBOB that dyes the world of gold with the marketing campaign SPONGEBOB GOLD, launched during the Fashion Week in London in February 2017 and proposed at the Italian level with new collaborations launched at Pitti Bimbo 85, last June 2017.

TEENAGE Mutant Ninja Turtles with the 5^ season and an intense marketing program that will lead straight to the reboot of 2019.

THE LOUD HOUSE, property reached the 2^ season, in addition to the 3^ season and the theatrical movie in development stage.

JO JO SIWA, new property for girls target, that is already a phenomenon in the USA, with international launch planned along the summer 2017.

Finally, as for the Consumer Porducts division, it was presented the new vision of the brand MTV: I’M MY MTV, in addition to co-operations at national and international level.

In addition to the interventions of VIACOM partners Spin Master, Mattel and Giochi Preziosi have closed the part concerning the “speeches on stage”.

Apex of the evening was without doubt the one of the Awards, where were awarded partners and licensees who have distinguished themselves in the world Viacom. They are, among the others:

  • Giochi Preziosi for the Best TMNT collaboration in 2016, concerning the Ninja Turtles Tour;
  • Original Marines, received the award for the Best Fashion Retailer 2016;
  • Sun City was the winner of Best Apparel Partners 2016;
  • Sicem got the best MTV Project 2016;
  • Centauria was the Best Partnership 2016;
  • Clementoni was the Best Licensee 2016.

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