Kids throughout North America, United Kingdom and Australia to Band Together for Beatles-Inspired Music Fun at My Gym Locations.
Fresh off their win at the Leo Awards for Best Animation Program or Series, the Beat Bugs have struck a chord with My Gym to activate a musically-inspired promotion at 178 My Gym locations in United States, Canada, United Kingdom and Australia this summer. In the months of June and July, children who attend classes at My Gym will enjoy Beat Bugs music, games and other fun activities, including coloring sheets and puppet shows.
Created by Josh Wakely, Beat Bugs, is an award-winning animated kids series featuring music inspired by The Beatles. Currently a hit on Netflix, the story revolves around the lives and adventures of five best friends; charming and funny childlike bugs who explore and learn in their suburban backyard home. Each episode ties in a song made famous by the Beatles in an innocent and child-friendly fashion, sung by one of the characters or guest stars that include mega-musicians P!nk, Sia, Aloe Blacc, Rod Stewart, Jennifer Hudson and more. Beat Bugs introduces a new generation to the music of the most influential band in rock history, The Beatles.
“We are so proud to partner with such a great leader in children’s fitness,” said Rebekah Belzer, VP of Sales & Licensing for Centa IP. “Beat Bugs music and My Gym fitness curriculum is a match made in heaven.”
My Gym’s facilities provide a local place where children learn and grow through unique and exciting activities. My Gym Kids worldwide develop healthy minds and strong bodies under the guidance of trained and loving instructors in a safe, clean and noncompetitive environment.
“Studies show that childhood obesity has doubled in the last two decades, with 10% of all children between the ages of 2 and 5 in the U.S. already overweight,” said Matt Hendison, Executive Vice President, Sponsor and Strategic Sponsorships. “As a music-based property with such deep roots, Beat Bugs blends into the curriculum flawlessly. Not to mention that we are also honored to help introduce a new generation to the greatest band in rock history.”