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Industry News

ANNOUNCED THE LAUNCH OF THE POUNDWISHES LICENSING PROGRAM

6 Jun - 2017

Tags from the story: Marketing Immersion, poundWISHES, Shaghal.

poundWISHES, the #1 Online Platform for Animal Shelters, Rescues and Pet Adoption Announces a Long-Term Relationship with Shaghal, an Innovator in Pet Products.

Marketing Immersion announced the launch of poundWISHES licensing program with its premiere partner Shaghal, LLC, as the master licensee for dog products including dog walking, training, toys, grooming, feeding supplies, bed, and travel products.  The product line is scheduled to launch at retail in the fourth quarter of 2017.

poundWISHES is the #1 online platform in fundraising for animal shelters, rescues and pet adoption. The site, attracting over 60 million page views a year, supports shelters by reaching consumers and donors nationally, with the ability to focus in on local communities. Uncommon in the pet industry, 90% of poundWISHES donations goes to animals in need. This statistic compares to other industry leaders and pet organizations that give only 4% of their donations directly to pets.

poundWISHES was founded by John Hussey, successful businessman and Senior Referee for the NFL, in 2014. “It is an honor to bring Shaghal on as a licensing partner.  Both of our companies share a common vision to help save animals. We are aligned in creating a brand that is modern, functional, designed well, and contributes to making an impact. I cannot wait to share Shaghal’s poundWISHES product with animal lovers everywhere.John Hussey, CEO poundWISHES, stated.

Leron Rayn, General Manager, Shaghal, LLC stated, “The more I learned about poundWISHES, the more I wanted to be a part of this program. poundWISHES is truly helping as many pets in need as possible.  We can help them even more by donating 100% percent of our royalties to the poundWISHES organization. I believe this will make a huge difference in the lives of families and their pets.


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