ZAG Shows Zoom Up the UK TV Charts!

30 May - 2017

Tags from the story: Miraculous, Zag, Zak Storm.

Two shows from kids entertainment specialist ZAG – Miraculous™ Tales of Ladybug & Cat Noir and Zak Storm™ Super Pirate – are dominating the children’s TV landscape in the UK.

Recent viewing figures show Miraculous™ Tales of Ladybug & Cat Noir occupying five of the most popular slots broadcast on the Disney Channel. On Pop, where the show is simulcast, it is also topping the charts, and alongside Zak Storm™ Super Pirate, ZAG shows account for seven of the top slots!

This popularity is translating into licensing success. Miraculous has enjoyed a successful toy launch through Bandai and a full licensing programme is in place, through partners such as Maad Toys (bags and purses), Rubies (dress-up), Gemma International (greetings cards and gift packaging), Aykroyds/TDP (nightwear and underwear) and Whitehouse Leisure (amusement plush). First phase licensed products will hit shelves in autumn/winter this year, with full cross-category roll out planned for spring/summer 2018. Zak Storm seems certain to be just as successful, thanks to huge interest from licensees.

Miraculous™ Tales of Ladybug & Cat Noir centres on Marinette and Adrien – who have been given the ability to transform into superheroes, Ladybug & Cat Noir. As the chosen ones, they must work together to protect Paris from the evil doings of Hawk Moth and his newly transformed “friendly” villains found in each episode.

Zak Storm™ Super Pirate features the eponymous Zak, a fearless teen surfer who finds himself sucked into the Bermuda Triangle. Here, he transforms into a Super Pirate and, with help from Calabrass – his trusty magic sword – and a motley crew of friends, he must face and defeat the many perils of the seven seas.

ZAG have done an absolutely fantastic job with both these shows,” says Bulldog Licensing MD Rob Corney. “Kids love them and their popularity just keeps on growing, which is why we’re dealing with so much interest from the licensing community. The sky’s the limit for these two!

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Ampere Analysis is a market-leading data and analytics firm specialising in the media, games and sports sectors. LM spoke with Senior Analyst Cyrine Amor, who explained the newest trends in the kids' TV industry at MipJunior. Your presentation demonstrated a...

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