Leading with world-class entertainment properties Activision’s Call of Duty, Bungie’s Destiny, Blizzard’s Overwatch and King’s Candy Crush.
Activision Blizzard unleashed its franchises of the future at Licensing Expo 2017 – showcasing a slate of 360-degree entertainment properties that will drive its global licensing and retail business in 2017 and beyond. The newly formed Activision Blizzard Consumer Products Group makes its debut at the Expo to leverage the iconic, blockbuster franchises from across the company, including: Call of Duty®, Skylanders® and Bungie’s Destiny from Activision; Overwatch®, Hearthstone® and World of Warcraft® from Blizzard Entertainment; and Candy Crush™ from King. With a massive audience reach, the company’s tentpole properties offer opportunities across gameplay, linear storytelling, esports and consumer products.
“Activision Blizzard has evolved from launching videogames to building long-lasting, trans-media entertainment franchises that drive engagement. The recently formed Activision Blizzard Consumer Products Group is poised to leverage our powerhouses such as Blizzard’s Overwatch and Activision’s Call of Duty in new ways, especially as our esports business continues to grow,” said Tim Kilpin, CEO and president, Activision Blizzard Consumer Products Group. “We’re looking to give our fans new ways to play, display, wear and live the brands they love.”
Building on the success of existing consumer products businesses, the new Activision Blizzard Consumer Products Group will provide more strength at retail and generate more engagement opportunities for the company’s community of 430 million players in 196 countries who spent 40 billion hours playing its games last year. The division is passionate about working with best-in-class partners to create high quality and deeply relevant merchandise for their global gaming audience based on its beloved franchises.