“Simon’s Cat” at Licensing Expo

22 May - 2017

Live Drawing Demonstration, Meet and Greet and Autographs with Award-Winning Illustrator, Animator and Director Simon Tofield.

Simon’s Cat the charming and mischievous animated feline who has captured the hearts and imagination of viewers around the world, will be featured at the upcoming Licensing Expo May 23-25 in Las Vegas, Endemol Shine North America and Endemol Shine Group announced.

The global television production company behind the hit animated series also announced that “Simon’s Cat” animator and creator, Simon Tofield, will appear in the company’s booth #O252, May 23 and 24 between 2:00-4:00 p.m. All Expo attendees are invited for a meet and greet, to see Tofield’s live drawing demonstration and get autographed artwork. Press interviews are available upon request.

Tofield commented “I am very excited to be coming to the Las Vegas Licensing show and share our stories with more cat lovers who see the humour in their own pets. We have lots of fans in the US and look forward to hearing from our wonderful audiences around the world.

Endemol Shine is further expanding “Simon’s Cat’s” global brand in the U.S. licensing market by launching a robust consumer products strategy. Currently it’s worldwide presence is felt in over 100 countries with more than 250 products available across publishing and consumer products, including close to 2 million books sold in 30 countries.

Utilizing the global reach of Endemol Shine Group and the international fan base of Simon’s Cat, the brand is also expanding their licensing into other key markets looking at top territories such as Germany, France, CEE and Russia, SE Asia and Benelux.

The Endemol Shine North America licensing team led by Senior Vice President Tamaya Petteway, is looking to build upon the global brand in the U.S. by expanding into key categories including apparel, publishing, accessories, digital, toys and games.

Simon’s Cat’ is truly a beloved brand globally,” says Tamaya Petteway, SVP Brand and Licensing Partnerships at Endemol Shine North America. “We’re developing a comprehensive consumer products strategy, and are eager to grow the brand’s remarkable footprint by creating incredible opportunities for brand and licensing expansion here in the U.S.

Endemol Shine’s “Simon’s Cat” U.S. consumer program expansion comes on the heels of two digital sticker packs for iOS 10 iMessage developed with Endemol Shine Group’s games developer and publisher Good Catch. The stickers have amassed nearly 50,000 downloads topping the sticker store charts in a number of territories worldwide.

Additionally, two new mobile games are scheduled to launch this year out of the U.K. Developed and published by Strawdog Studios, a match 3 mobile game will launch in June and available and later in 2017, a 2D side-scrolling runner game from Good Catch Games, both available globally.

Subscribe to our newsletter

Read our last issue

Our Youtube Channel!


From 21 to 23 February, Licensing Magazine was present as a media partner at the 15th edition of Kids' Time in Kielce (Poland), Eastern Europe's leading trade fair for children's products, from toys to childcare. Divided into five pavilions, the fair offered a rich...

read more