Events

POCOYO to showcase new content at Licensing Expo 2017

19 May - 2017

Tags from the story: Licensing Expo, POCOYO, Zinkia Entertaiment.

Zinkia Entertaiment to present latest season of POCOYO and two new characters at the trade fair.

Zinkia Entertaiment will be exhibiting at at Stand B78 at Licensing Expo 2017, where it will present the latest content of its POCOYO brand to the licensing world. The trade fair, set to take place from 23 to 25 May in Las Vegas, has positioned itself as an unmissable event for the sector, and Zinkia has selected this platform to launch a series of new projects in the licensing area.

One of these landmark projects is the launch of the latest season of POCOYO, comprising 26 new seven-minute episodes to be broadcast exclusively through YouTube and YouTube Kids. These new episodes have enjoyed outstanding audience figures with over 53.4 million views to date, taking the total number of views chalked up by the brand since it launched on YouTube to more than 9.2 billion.

Zinkia will also take this opportunity to introduce two new POCOYO regulars: Nina and Roberto. The launch of these two characters is a key strategic move for the company in 2017 and a milestone for the series, which was created in 2005 and is broadcast in over 150 countries.

The marketing and sale of broadcasting licenses for POCOYO is a strategic priority for Zinkia. In its eleven-year history, 250 licensing agreements have been signed for the brand worldwide. It currently has over 15,000 product SKUs grouped into 20 different categories, primarily toys, publications, apparel, back to school and baby care.

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