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Media & Digital

Diagonal View to Manage YouTube Channel of Buddy Thunderstruck

18 May - 2017

American Greetings Entertainment has joined forces with Diagonal View, a leading producer of social content owned by Sky UK Limited, to manage the Buddy Thunderstruck™ YouTube channel.

American Greetings Entertainment (AGE), the intellectual property and outbound licensing division of American Greetings, has joined forces with Diagonal View, a leading producer of social content owned by Sky UK Limited, to manage the Buddy Thunderstruck™ YouTube channel.

Buddy Thunderstruck, which premiered March 10 as a Netflix Original Series, features stop motion animation from Emmy-Award winning Stoopid Buddy Stoodios. The official YouTube channel will showcase compilations of quotable clips from the show such as fan-favorites “Fart Nugget!” and “Blame it on the Thunder!”, as well as original music videos including “So Pumped” and “Super Cute Boy.”

The channel launched on the heels of the Netflix premiere, features highlights from the 12-episode first season starring semi-truck racing dog, Buddy Thunderstruck and his albino ferret best friend (and trusted mechanic), Darnell Fetzervalve.

The content will be produced by Diagonal View in partnership with kid’s entertainment specialist CAKE through their joint venture, Popcorn Digital. The YouTube channel will grow the digital brand presence of the show, offering audiences access to new, exclusive content, whilst amplifying the social conversation amongst fans. 

Matt Heiman, Director of Popcorn Digital and Managing Director of Diagonal View comments: “We are very excited to have launched the Buddy Thunderstruck YouTube channel. It is great to partner with American Greetings Entertainment in bringing new original content to more fans of the Netflixshow. Audiences today are increasingly integrated across different platforms and it’s vital that quality content is available to audiences wherever they look.

Karen Vermeulen, Head of Global Sales and Co-Production for AGE comments: We are thrilled to work with Diagonal View and Popcorn Digital to expand the content offering of Buddy Thunderstruck to develop a deeper level of engagement with fans of the show. Diagonal View is a very smart and strategic partner to help us grow our YouTube audience and social presence for what we believe is a truly unique and incredibly funny show!

Visit @OfficialBuddyThunderstruck on YouTube for a more in-depth look at Buddy Thunderstruck and new content added weekly. More about Buddy can be found on Facebook and Instagram (@OfficialBuddyThunderstruck).


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