Industry News

New Addition to ProSiebenSat.1 Licensing Portfolio

16 May - 2017

Tags from the story: Maggie and Bianca, ProSiebenSat.1.

Rainbow’s new series “Maggie & Bianca Fashion Friends” has been added to ProSiebenSat.1 Licensing’s portfolio, expanding it with another internationally successful licensed show for the core target group of children aged 8 to 12.

Maggie & Bianca Fashion Friends is a live action soap comedy that has been broadcast daily on Rai Gulp, an Italian TV channel for children, since August 29, 2016. The second season has been broadcast since January, with excellent ratings and up to over 305,000 viewers. In Germany, broadcasting will start on the Disney Channel in June 2017. The German website is to be launched shortly before the show debuts on TV. Two seasons with 26 30-minute episodes each are already available. The third season is currently being produced. In the digital segment, Maggie & Bianca Fashion Friends is represented with its own YouTube channel and Instagram, Facebook and Twitter accounts.

The license agreement between the ProSiebenSat.1 Group’s licensing company and Rainbow S.r.l. covers the German-speaking region.

Simba Toys is the master toy partner, offering an extensive toy range for the new series.

Robert Merkel, Managing Director of ProSiebenSat.1 Licensing: “Fashion, music and friendship – the main topics of this series – are particularly important in the development of young girls. The characters in this series are perfectly portrayed, and young people nowadays can very easily identify with them too. With Maggie & Bianca Fashion Friends, we are definitely in tune with the times and increasingly expanding our offer towards the Lifecycle portfolio.

Establishing a show on the market in the long term not only requires contacts and know-how; you also have to love it. And ProSiebenSat.1 Licensing gave us the reassuring feeling that they do so. With sophisticated concepts and tailored 360° partner campaigns, Maggie & Bianca will become an extremely popular licensed show,” added Cristiana Buzzelli, SVP Licensing and Acquisitions at Rainbow S.r.l.

Maggie & Bianca is the new live action dramedy that tells the story two Teenagers, that share their passion for fashion and music. Maggie is an ordinary American girl who dreams of becoming the world’s greatest fashion designer. She gets her chance on her 16th birthday, when she becomes the youngest contestant ever to win a two-year scholarship at the Milan Fashion Academy – one of the most prestigious fashion schools. There she meets Bianca, a self-proclaimed Italian ‘princess’ and together they discover secrets that will change their lives forever!

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