“Nella” the brand new princess that represents diversity

16 May - 2017

Viacom International Media Networks Italia’s satellite channel for preschoolers, NickJr, presented their brand new animated series, “Nella the Princess Knight”, at the Cartoons on the Bay event. The show is set to premiere on the channel this coming June.

The Viacom International Media Networks Italia preschool satellite channel, NickJr, presented their brand new animated series Nella the Princess Knight, due to air from June, at the Cartoons on the Bay event. The presentation was given by Cecilia Padula, Senior Director of the Nickelodeon Network in Italy, with Morena D’Incoronato, Senior Director of Research & Portfolio Strategy for Viacom International Media Networks Italia.

Nella is an unconventional 8 year old princess who loves to dance as much as she loves meeting fiery dragons. She possesses the real qualities of a princess, such as compassion and grace, but she also has the courage and determination of a knight. Whenever she encounters a problem, Nella sets out on an adventurous mission to save the kingdom through her unique ability to transform from Princess to Knight. She is often helped by her friends on her missions: Trinket, a super glamourous unicorn, Sir Garrett, an adventurous knight knight, and Clod, Garrett’s trusty right hand.

The new animated series helps little ones to develop trust in themselves, to be there for others and to develop tolerance. After the shows American debut, Nella is set to hit Italy from June 2017. The series will air exclusively with NickJr, Sky 603-604.

Nella represents her generation, bringing their distinctive traits to life. Just like the rest of her generation, she is brave, determined, positive, she believes in herself and she works as a team. Positivity is the way of approaching life for children of today, it is their strategy that helps them in times of uncertainty, helping them to face doubts and worries. Just like her peers, Nella is ready to fight for the things that truly count: she is trustworthy and she believes in herself, in her family and in the future. Nella is authentic, empathetic and open minded, and all in all is a heroine of our time who mirrors the characteristics of children and families, celebrating diversity. Nella is a brand new princess who is modern, unique and is ready to be loved by boys and girls.

NickJr (exclusively on Sky, channels 603 and 604) is the network’s preschool channel. A fresh, modern, lively, colourful and stimulating brand, that promotes learning through play: learning while having fun, stimulating the natural curiosity of children, inviting them to experiment with new elements of the world to make them protagonists from the very beginning.

The NickJr products are created with the collaboration of the field’s experts to create a selection of educational content that is adapted to stimulate the curiosity of children, developing logic with simple and modern language. NickJr is an educational partner for parents, a sort of compass that helps them to choose content to create activities to enjoy with their children.

NickJr is therefore the right place for entertainment for all the family, both via tv and on the other digital platforms. Amongst the most successful properties are Paw Patrol, Blaze and the Monster Machines, Shimmer & Shine, Dora and Friends into the City, Wallykazam! and Little Charmers.

The Nickelodeon network, that, other than NickJr, is made up of the Nickelodeon channel that is dedicated to school aged children (Sky 605-606) and TeenNick (Sky 620) that is dedicated to pre-teens, alos lives through digital platforms with the websites www.nicktv.it and www.nickjr.it – and the official social media accounts: Twitter@NickelodeonIt, Facebook@NickelodeonItalia and Instragram@NickelodeonIt.

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