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Licensees Focus

Fireman Sam: Prince George’s Favourite Animated Cartoon

6 May - 2017

Tags from the story: Fireman SAM, Prince George.

During their interview with BBC Radio One, the best loved royal couple -William and Kate- told the nation about their family life, from hobbies to favourite music and even the take away food that they love to order!

Amongst the treasures of family time, the royals enjoy spending many a peaceful moment watching “Homeland” and “Game of Thrones”. Just like most children his age, Prince George already has his own taste in characters, and Fireman Sam is at the top of his list! Daddy – William – admits that “Fireman Sam has taken an awful lot of interest”.

Who knows, maybe little George enjoys watching Sam’s adventures over and over again on the family television!

Fireman Sam was born in Wales as a stop-motion animated series, which told the stories of the many adventures of Sam and his team of trusty firefighters in the Welsh town of Pontypandy. In 2008, the animated series was adapted into 3D. Fireman Sam, the protagonist of the series, is “brave to the core”. He is the person that is known and loved by everyone in town. Fireman Sam is a hero to the community, who is always ready to help his fellow townspeople at a moment’s notice, no matter how challenging the situation. Sam’s job is not limited to emergencies and firefighting, however, as his help is often needed for many other tricky tasks, making each day full of brand new adventures.

The Fireman Sam animated cartoon series tells the many tales of Sam and his duties, has been translated into 36 languages and is aired in 155 countries worldwide, with a total of 161 episodes of 10 minutes to date. The series is aired with Cartoonito in Italy. The Fireman Sam character has become a synonym of safety and has been used time and time again to promote educational projects , which aim to teach children the rules of safety.

The character brand, that has been developed into an ample licensing program by Victoria Licensing and Marketing, is already enjoying many different collaborations in the world of licensing, such as Simba – who launched a line of toys – Dino Bikes – boasting Fireman Sam bicycles, a toiletry line by Admiranda and an Easter range by Dolfin.

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