DHX Brands Booth #O236: Teletubbies.
Now in its third year, DHX Brands has gone from strength to strength in establishing itself as a licensor of choice for partners, and its forward-thinking, pragmatic and creative approach has supported some of the most successful and recognizable properties in the market.
Twenty years after breaking new ground in children’s television, the new Teletubbies continues to delight a new generation of children with its daily airings on Nickelodeon’s Nick Jr. in the US as well as CBeebies and Amazon Prime Video in the UK and 23 broadcasters worldwide.
DHX Brands is supporting the new episodes with a year-long celebration of the 20th anniversary of the famous foursome with a year of exciting PR, marketing and retail activity, based around the theme “Celebrating 20 Years of Big Hugs”.
In the last year, DHX Brands has signed six new North American licensees for Teletubbies, in a series of deals brokered by CPLG North America. Additionally, the global licensing program is growing rapidly, with more than 85 top-tier licensees now on board, underscoring its position as one of the best-loved and most recognizable international properties. Licensees in core categories include Character Options for its award-winning global Master Toy line, with distribution in North America by Spin Master, Sony Pictures Home Entertainment for global DVD and EST as well as North American book publishers Simon & Schuster (with Egmont handing global rights excluding US and China). The property has also won multiple product awards (including for the ‘Jumping Po’ plush) and a consistent no. 1 place in the NPD new preschool toy property chart in the UK throughout 2016.
For Teletubbies, the head of steam continues following 2016’s roll-out in Benelux, Spain, France, Portugal, Israel, Canada and Australia. A solid consumer product programme is set to launch in major markets including Germany, with future plans for launches in Japan, China and LatAm. In the US, toys launched at retail in Spring with the range extending through Summer and into Fall, and Nick Jr. has acquired the second series of new episodes. The touring theatrical show kicks off in the UK in Fall before transferring to the USA at the end of the year.
2017 sees significant international expansion across the entire DHX Brands portfolio. The appointment of Candy Ho as Development Director for DHX Brands in Asia, based in Hong Kong, strengthens DHX Brands’ commercial activity in the region. Thanks to the rich pipeline of properties in production at parent company DHX Media, DHX Brands has a diverse slate of exciting and surprising new brands for presentation at Licensing Expo and beyond.
