Thursday April 27 saw 400 licensors, licensees, agents and retailers join together to celebrate the Brand and Lifestyle Licensing Awards 2017, now affectionately known as ‘the Bellas’.
Organised by the team behind the UK Licensing Awards, the B&LLAs celebrate the achievements of all those involved in the brand and lifestyle licensing community. As Jakki Brown, joint managing director of Max Publishing (owner of the B&LLAs) commented in her opening speech: “It takes a lot to establish a strong brand, but it arguably takes even longer to intelligently and creatively build a credible brand licensing programme from the core; one which completely resonates with both the brand values and the end consumer. Everyone here today, whether you are a brand owner, retailer or licensee, are the collective experts in achieving that. Today is all about celebrating and rewarding your excellence.”
The B&LLAs have been fully embraced by the industry. Brand Licensing Europe 2017 was headline sponsor, LIMA gave its full support while a strong roster of leading names formed an impressive roll call of sponsors. Guests dug deep in the hope of winning one of an impressive array of raffle prizes that raised over £7,000 for The Light Fund.
The B&LLA Winners 2017
The Product Awards
Best Brand Licensed Fashion Accessories or Lifestyle Product or Range
Winner 2017
Smiley by Anya Hindmarch Collection
Award sponsored by CPLG
Best Brand Licensed Health & Beauty Product or Range
Winner 2017
Happy Jackson Boots Exclusive Range from Hall & Associates
Award sponsored by Select Licensing
Best Brand Licensed Adult Apparel Product or Range
Winner 2017
Love by Julien Macdonald Collection from Matalan
Award sponsored by CAA-GBG
Best Brand Licensed Gifting Product or Range
Winner 2017
Designers Guild Gift Range from Blueprint Collections
Award sponsored by Hearst Magazines UK
Best Brand Licensed Food or Beverage Product or Range
Winner 2017
Help for Heroes Alf Turner Range from Alf Turner
Award sponsored by Those Licensing People
Best Brand Licensed Homewares Product or Range
Winner 2017
House Beautiful Sofas from DFS
Award sponsored by Pink Key Consulting
Best Brand Licensed Children’s Product or Range
Winner 2017
JCB Childrenswear for M&Co from Fashion UK
Award sponsored by Start Licensing
Best Brand Licensed Consumer Hard Goods Products or Range
Winner 2017
House of Marley Audio Range from HoMedics
Award sponsored by Golden Goose
The Retail Awards Winners
Best High Street Fashion Brand Licensed Retailer Execution
Winner 2017
FatFace
Award sponsored by Beanstalk
Best Department Store or Mixed Retailer Brand Licensed Retailer Execution
Winner 2017
John Lewis
Award sponsored by Happy Jackson
Best Supermarket Brand Licensed Retailer Execution
Winner 2017
Tesco
Award sponsored by Smiley Company
Best Specialist Brand Licensed Retailer Execution
Winner 2017
DFS
Award sponsored by Brandgenuity
Property Awards Winners
Best Licensed Heritage Or Institution Brand 2017
Winner 2017
Royal Horticultural Society
Award sponsored by Brand Licensing Europe
Best Licensed Lifestyle Brand 2017
Winner 2017
Smiley Company
Award sponsored by PowerStation Studios
Best Licensed Non-Food Brand 2017
Winner 2017
Stanley Black & Decker
Award sponsored by LicensingSource.net
Best Licensed Food or Beverage Brand 2017
Winner 2017
Britvic
Award sponsored by Corsair Lifestyle
Best Licensed Fashion or Talent Brand 2017
Winner 2017
Jamie Oliver Licensing
Award sponsored by Autumn Fair & Spring Fair
Brand Licensing Ambassador of the Year
Winner 2017
Jane Evans
Award sponsored by BrandComply.com
