Licensees Focus

Xilam names Lansay as Master Toy Partner for “Oggy & the Cockroaches”

22 Apr - 2017

Tags from the story: Lansay, Oggy & the Cockroaches, Xilam.

As a first step, the deal will see Lansay producing and distributing traditional plush, electronic plush, a full line of 3D plastic figurines as well as board and card games in France in 2018.

Xilam, the award-winning French animation production company, has appointed leading toy company Lansay as master toy partner for its flagship brand Oggy & the Cockroaches.

Marie-Laure Marchand, Senior Vice President of Global Licensing at Xilam said: “We’re thrilled to be working with Lansay. They are a leader in children’s licensing and the ideal partner to launch a collection of toys for Oggy & the Cockroaches’ fans. Oggy & the Cockroaches is a well-known and successful brand in France and across many territories globally, and we believe this represents a remarkable consumer products opportunity.”

CEO of Lansay, Serge Azoulai added: “Lansay is a family company that has passionately been bringing branded and licensed products to the French toy and game market for 45 years. We are recognised for our creativity and the quality of our products, and we are delighted to be partnering with Xilam on Oggy & the Cockroaches. As master toy partner, we look forward to working with Xilam and Lagardère to drive the success of such an iconic franchise.”

Lansay will release product at retail in France in the first quarter of 2018 following the relaunch of the show by Gulli in France. Xilam’s recent deal see Lagardere Active taking on exclusive broadcasting rights in the country for all seasons (350 X 7’) across their channels, Gulli and Canal J. This includes the upcoming fifth season (78 x 7’), ‘OGGY through the Ages’ which will air on Gulli (the number 1 kids channel among 4-10 year olds during day time in October 2016 – Source: Médiamétrie) in September this year.

Season 5 will see Oggy exploring the great epochs of civilization — from prehistory, Greek Mythology and the Renaissance, to the Roaring ’20s and beyond, meeting legendary figures on his quest to destroy those pesky roaches.

The brand is distributed in more than 160 countries around the world and is watched in 600 million homes.

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