Tip the Mouse secures new licensing agreements

Simba, Grabo and Balocco join growing licensing portfolio for TV’s favourite mouse, Tip the Mouse.

Studio Bozzetto has secured a swathe of new licensing agreements with some of Italy’s leading companies for a new range of Tip the Mouse branded products.

In a trio of new deals secured via Maurizio Distefano the evolution of licensing, Simba has been named the master toy partner, delivering a range of 3D characters, toys and play-sets each inspired by characters from the animated series.

Meanwhile, Balocco will launch a new luxury chocolate Easter egg pudding, featuring a dedicated surprise, Tip Mouse and his group of friends, while Grabo will deliver a range of balloons featuring the popular little mouse.

The popular animated TV series follows the adventures of Tip the Mouse, a young mouse who lives in a small house in a small village situated in the corner of the garden. A cheerful little mouse, Tip the Mouse lives with his mother and father and spends his days going to kindergarten, playing with his classmates and friends and spending time with his grandparents. Tip the Mouse is also soon joined by a little sister.

Created to help children understand and manage the change from babies to toddlers and come to terms with the difficulties and new challenges of growing up, Tip the Mouse engages with youngsters by reflecting their own day to day experiences and discoveries.

The TV series has rocketed to success, airing daily on Rai Yo-Yo, the most important thematic channel dedicated to pre-schoolers. A daily programming schedule takes kids through breakfast time, airing five episodes between 8.35am and 9.05am, through to lunchtime with four episodes airing from 12.30pm to 1pm, six episodes in the evening running from 5.20pm to 6pm and concluding with three episodes at bedtime, 9.50pm to 10pm.

Co-produced by Studio Bozzetto, Studio Campedelli, Giunti Editore, RAI Fiction and the German company m4e, the first season of the animated series consists of 52 episodes, each running at seven minutes.

A new season of Tip the Mouse is currently in development, with a further 26 episodes scheduled for completion later this year.

Maurizio Distefano the evolution of licensing is the licensing agency for Tip the Mouse across the Italian and European markets. The company develops merchandising, digital and home entertainment platforms for the family-friendly mouse.