fbpx

Entertainment

MIRACULOUS LADYBUG TO STAR IN GOLDEN DAYS AT EL CORTE INGLÉS

21 Apr - 2017

El Corte Inglés has selected Miraculous Ladybug to promote its Golden Days from 31st March to 26th April.

Thanks to a partnership agreement between Planeta Junior, leading European children’s and youth entertainment company and leading Spanish department store El Corte Inglés, Miraculous Ladybug will star in the Golden Days campaign by El Corte Inglés, taking girl empowerment and adventurous spirit into all the chain’s stores throughout Spain.

Thanks to a promotion starring this superheroine and her adventurous companions, customers who spend over €15 on Miraculous Ladybug merchandise will receive a free copy of the official series magazine.

Miraculous Ladybug will also have a visual presence with dedicated brand areas at all El Corte Ingles department stores.These spaces will measure 8 m2 and be dedicated exclusively to the superheroine, featuring all product categories and a big photocall opportunity allowing young members of the family to have their photo taken with their favourite characters.

On this occasion, the promotion will also cover all 42 Hipercor stores, where Miraculous Ladybug will have a header in every toy section. At stores in Madrid, three special Transformation Magic events will allow children to have their faces painted like Ladybug or Cat Noir, so that they can have their photos taken as the stars of the series at a photocall.

Miraculous Ladybug will also be featured in El Corte Inglés digital communications and social networks as well as on their official website. The El Corte Inglés Facebook page will host a special competition inviting children to win exclusive Stormy Weather dolls, before master toy license holder Bandai releases them onto the market.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




HEINZ AND PARAMOUNT ANNOUNCE A NEW PASTA SAUCE
HEINZ AND PARAMOUNT ANNOUNCE A NEW PASTA SAUCE

In this exciting new partnership, Heinz and Paramount have joined forces to create a brand-new pasta sauce inspired by the iconic Paramount Pictures film The Godfather. This new limited-edition Heinz & The Godfather Pasta Sauce features the ingredients detailed in...

read more
IGLOO COOLERS RELEASES SPECIAL-EDITION LOONEY TUNES LUNCH BAG
IGLOO COOLERS RELEASES SPECIAL-EDITION LOONEY TUNES LUNCH BAG

Igloo and Warner Bros. Discovery Global Consumer Products just dropped a new Looney Tunes product - the Looney Tunes TV Square Lunch Cooler Bag. The new bag joins the Bugs Bunny 16 Oz Can and the Bugs Bunny Little Playmate 7 Qt Cooler which were both released in July...

read more
SCOUT EXPANDS ITS REACH WITH THREE NEW PARTNERSHIPS
SCOUT EXPANDS ITS REACH WITH THREE NEW PARTNERSHIPS

Jewel Branding & Licensing has announced three dynamic new partnerships for their client SCOUT, the brand renowned for fashionably functional totes and accessories. With these new collaborations, SCOUT is poised to significantly expand its presence as an iconic...

read more