Thomas the Tank Engine presents his new friends in an ad campaign #PutFriendshipIntoGear.
The new advertisement for Thomas the Tank Engine is ready to set off! The names of the winners who participated in the #TEAMTHOMAS casting have finally been announced, ready for them to appear in the brand new ad campaign! Saverio Solari and Anastasia Fraulini were preselected online with their promo videos in March. Many fans of the series registered their interest online and participated in the casting event. The selections to find the new friend for Thomas to play with were long and the names of the winners were chosen for the role!
Saverio and Anastasia are both big train fans. They love to create fantastic adventures on the rails and make the perfect team for many new Thomas the Tank projects! Anastasia has an important role; her presence shows exactly how trains can be fun for little girls as well as boys!
The new publicity spot is to be inserted into the large ad campaign, #PutFriendshipIntoGear. The #PutFriendshipIntoGear campaign has the goal of communicating the core values of the Thomas the Tank Engine series: friendship, solidarity and team playing. The locomotive and his friends in adventure are unified in deep and consolidated friendship. Putting across these values to little fans is the central objective of the brand. Moments of play that are passed with Thomas toys have the possibility of being unique occasions to create new friendships and to learn to be part of a group. The solidarity and friendship that link the train protagonists of Sodor Island is what makes them special.
Now Anastasia and Saverio are part of #TEAMTHOMAS to witness the strength of friendship in a brand new winning ad campaign!