Events | Industry News

Bologna Licensing Trade Fair 2017: Pokémon

28 Mar - 2017

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The Pokémon Company International has achieved exceptional sales figures at retail in Italy throughout 2016.

According to the latest figures from SO.DI.P and Gedis Group, the Pokémon property recorded a phenomenal average (kiosk and non-kiosk channels) of 500% increase in sales from September to December 2016, when compared to the same timeframe in 2015.

Pokémon continues its success in Italy with a compelling licensing programme which includes a range of partners and products, from Sicem, Ditexmed and Bioworld Europe B.V. in apparel and accessories, Witor’s confectionery, Ravensburger, Stor in lunchwear, Teknofun in electronics, plus many more.
New special partnerships will also be announced for 2017.

The global phenomenon of Pokémon was first launched in Japan in 1996 as a role-playing game for Nintendo’s Game Boy system and reached the United States and Europe in 1998-99. The first generation of Pokémon games introduced the original 151 Pokémon. Today the Pokémon universe includes more than 800 Pokémon that players can catch, trade and battle against their opponents in the quest to become the best Pokémon Trainer.

Pokémon has since grown into one of the most popular entertainment properties in the world. It is one of the most successful video game franchises of all time, with more than 279 million video games sold worldwide. In addition, 21.5 billion TCG cards have been shipped to 74 countries in 11 languages, and over 450,000 players take part in Play! Pokémon events every year. There are also more than 900 episodes of the animated TV series, now starting its 20th season.

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