The B&LLAs 2017 Finalists Announced

Finalists reflect the extraordinary dynamism and diversity of the brand licensing arena.

The finalists in the product categories of the Brand & Lifestyle Licensing Awards 2017 (B&LLAs) have now been revealed. They again demonstrate the extraordinary creativity and flair on show in today’s licensing and branding business — through products ranging from beverages and beauty to apparel and gifting and brands ranging from heritage and lifestyle to fashion and food.

The judging panel comprised retail buyers from many of the industry’s leading players, a veritable Who’s Who of household names, including John Lewis, Debenhams, Tesco, Paperchase, Argos, Matalan, Sainsbury’s, Boots, M&Co, Hallett Retail, Primark, Scribbler, Mothercare, WHSmith, Jarrolds and Next.

Building on the success of the inaugural B&LLAs, we had a staggering number of entries from every strand of the brand and lifestyle licensing sector. The roll call of finalists stand as testament to the extraordinary dynamism and diversity of the brand licensing arena,” commented Ian Hyder, joint md of Max Publishing which organises and owns the B&LLAs.

The Product Awards Finalists:

Best Brand Licensed Fashion Accessories or Lifestyle Product or Range 

Adore by Abbey Clancy from Rhona Sutton

Coca-Cola x Skinnydip Fashion Accessories

JCB Workwear Range from Progressive Safety

PEZ Classics/Party Animal Footwear from Camilla Elphick

Smiley by Anya Hindmarch Collection

Stanley Lifestyle Accessories Range from Wild & Wolf

TfL Johnston 100 Trainer from Nikelab

V&A Clarks Shoe Collection


Best Brand Licensed Health & Beauty Product or Range

Happy Jackson Boots Exclusive Range from Hall & Associates

Hawaiian Tropic Body Mists Collection from Designer Parfums/Luxe Brands

Joules Bath & Body Collection from Boots

RHS Poppy Meadows Collection from Bronnley

Pusheen Boots Exclusive Range from Hall & Associates

Ted Baker Sugar Sweet Butterfly Collection from KMI Brands


Best Brand Licensed Adult Apparel Product or Range

Celessence Hydra Active Range for Emirates from Matrix

Coca-Cola X Fyodor Golan Collection

Ed Hardy Collection from Illustrated People

HRP Collection No.6 from Hobbs

Love by Julien Macdonald Collection from Matalan

PlayStation For The Players Range from Bioworld Europe

V&A Collection from Oasis

VW FatFace Men’s T-Shirt Range from Brand Alliance


Best Brand Licensed Gifting Product or Range

Alice Scott Stationery Collection from Portico Designs

A-Z Collection from Paperchase

Designers Guild Gift Range from Blueprint Collections

Help for Heroes Personalised Gifting range from Tesco

IWM Words of Winston Collection from Widdop & Co

Ladybird Books for Grown-Ups Calendar and Card Range from Danilo

Lola’s Cupcakes Christmas 2016 Range from Kimm & Miller

National Gallery Food Gifting Range from Scoop Designs


Best Brand Licensed Food or Beverage Product or Range

Help for Heroes Alf Turner Range from Alf Turner

Guinness Pies from Holland’s

J2O Frozen Fruit Smoothies from Brand of Brothers

Jamie Oliver Ready to Eat Pulses and Grains Re-Fresh from Fiddes Payne

Magnum Chocolates from Kinnerton Confectionery

Marmite Popcorn from Jo & Seph’s

Men’s Health Kitchen Frozen Ready Meals from Kerry Foods

MTV Up! Energy Drink from Agrokor

Thornton’s Frozen Desserts from Icefresh Foods


Best Brand Licensed Homewares Product or Range

House Beautiful Sofas from DFS

LEON x John Lewis Cookware

Living by Christiane Lemieux Collection from House of Fraser

The Mary Berry Collection from Hacche Retail

Matthew Williamson Wallpaper Collection from Osborne and Little

Mini Moderns Kitchenware Range from Ulster Weavers

Sara Miller London Home Fragrance Collection from Canova Home & Fragrance

TfL Underground Collection from

Vintage Kellogg’s Sunrise Collection from Portmeirion


Best Brand Licensed Children’s Product or Range

Discovery Digital Metal Detector from Trends UK

Happy Jackson Baby Range from Wild & Wolf

JCB Childrenswear for M&Co from Fashion UK

Marie Chantal Range for M&S

My First JCB Stacking Stanley Mega Truck from Golden Bear

Nick Jr. Ready Steady Dough Range from The Entertainer

Science Museum Cyber Robot from Clementoni

VW Children’s Range for Fat Face from NJ Screen Prints


Best Brand Licensed Consumer Hard Goods Products or Range  

Crimestoppers Video Doorbell from Bot Home Automation

DEWALT Mobile Phone from Global Mobile Communications

House of Marley Audio Range from HoMedics

Jelly Belly Air Fresheners from CAE

RHS Floating Bench from Sitting Spiritually

RHS FloraBrite Hand Tools from Burgon & Ball

Volkswagen Toaster Collection from Fizz Creations


The Retail Awards Finalists

Best High Street Fashion Brand Licensed Retailer Execution

Fat Face






Skinny Dip

Top Shop

Urban Outfitters


Best Department Store or Mixed Retailer Brand Licensed Retailer Execution



House of Fraser

John Lewis






Best Supermarket Brand Licensed Retailer Execution







Best Specialist Brand Licensed Retailer Execution












Property Awards Finalists

Best Licensed Heritage Or Institution Brand 2017

The British Museum

Flying Scotsman

Help for Heroes

Historic Royal Palaces

Imperial War Museum

The National Gallery

Royal Horticultural Society



Best Licensed Lifestyle Brand 2017

Designers Guild

Discovery Channel


Happy Jackson

House Beautiful

Men’s Health




Best Licensed Non-Food Brand 2017







Best Licensed Food or Beverage Brand 2017



Chupa Chups

Coca Cola



Jelly Belly

Vintage Kellogg’s


Best Licensed Fashion or Talent Brand 2017

Jamie Oliver

Jane Asher

Jane Packer

Julien Macdonald

Kate Humble

Matthew Williamson


Winners of all the B&LLAs categories will be unveiled at a lavish afternoon event at The Dorchester Hotel on April 27.

The Brand & Lifestyle Licensing Awards are owned and organised by Max Publishing.  The headline sponsor of the B&LLAs is Brand Licensing Europe. The awards are officially supported by Lima, the licensing industry’s trade association.

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