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Events

Program, events and premieres at Bologna Licensing Trade Fair 2017

15 Mar - 2017

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From 3 through 5 April 2017, BolognaFiere, Piazza della Costituzione 6, Hall 31

At the BLTF 2017once again, the leading Italian companies and many international labels are expected to attend. The 2016 edition involved 58 exhibitors, of which 22 came from outside Italy from 14 countries, representing 800 brands. The coming edition will see an increase in exhibition space and the programme includes the fifth edition of the “Licensing Retail Day”, organized in co-operation with Largo Consumo, which will include the presence of important Italian and European distribution networks.

It is also planned the first edition of the “Bologna Licensing Award”, a competition aimed only at the exhibitors of the event and who will be awarded for the best licensing and product development programme during the two-years period between 2015 and 2016.

Below a preview of the detailed program at the Bologna Licensing Trade Fair, which will take place at the Licensing Conference Room, Hall 32 (adjacent to the Hall 31).


MONDAY, 3rd APRIL 2017

10.00 am – 11.00 am

Opening Event: Discover the latest Digital Trends in Toys and their impact on the kids toys & licensing business

Event organized by the Bologna Licensing Trade Fair

Digital is getting more and more incisive within drive products in the licensing industry, as toys. What are the consequences and challenges for the development of IP by licensors, agencies and manufacturers of consumer goods?

Speakers: Reyne Rice, Global Trend Hunter and ToyTrends CEO; Ivan Colecchia, General Manager, Kidz Global Europe; Dino Canuti, General Manager, Spin Master Italy.

Moderated by: Francesca Ash, Publisher, Total Licensing Ltd

11.00 am – 12.00 pm

Premiums: bring production from China to Italy, a possible challenge

Event organized by Leoni Spa

Leoni SpA presents the new project dedicated to promotional products and entirely produced in Italy.

Speaker: Valerio Leoni, Leoni Spa

12.00 pm – 01.00 pm

Doraemon: kids thoughts

Event organized by CPLG Italy

Presentation of the results of a qualitative research on Doraemon brand done by Kids International.

Speakers: Eddy Jamous, Kidz International; Maria Giovanna Gurrieri, General Manager Southern Europe, Cplg Italy

01.00 pm – 02.00 pm

Basics of Licensing for Illustrators

Events organized by Bologna Licensing Trade Fair, in collaboration with Law Firm Pellegrino

Which are the basic elements that Illustrators need to know before starting to deal in the licensing business.

Speakers: Raffaella Pellegrino, Law Firm Pellegrino; Cristina Angelucci, Licensing Expert. With Associazione Autori di Immagini.

02.00 pm – 04.00 pm

Planeta Junior Roadshow

Event organized by Planeta Junior

The main licensing previews from Planeta Junior.

Speakers: Simone Fenu, Country Manager Planeta Junior; Luisa Grasso, Marketing & Retail Manager Planeta Junior; Mara Falcone, Category Manager Softlines & Personal Care Planeta Junior; Viola Mandes, Category Manager Hardlines & Publishing Planeta Junior; Sara Redolfi, Category Manager Food, beverages and promotion Planeta Junior

04.00 pm – 05.00 pm

Maurizio Distefano the evolution of licensing: the best properties to anticipate next market trends – 1° Part

Event organized by Maurizio Distefano Advisory

Maurizio Distefano’s Licensing Agency presents the latest news from its rich portfolio of brands.

Speaker: Maurizio Distefano, CEO Maurizio Distefano Advisory


TUESDAY, 4th APRIL 2017

11.00 am – 01.00 pm

HASBRO invites you to discover Imagibox

Event organized by Hasbro

Event by Invitation only

02.30 pm – 05.00 pm

Dragon Ball Super Convention

Event organized by Starbright Licensing

Event by Invitation only


WEDNESDAY, 05th APRIL 2017

11.00 am – 12.00 pm

Maurizio Distefano the evolution of licensing: the best properties to anticipate next market trends – 2° Part

Event organized by Maurizio Distefano Advisory

Maurizio Distefano’s Licensing Agency presents the latest news from its rich portfolio of brands.

Speaker: Maurizio Distefano, CEO Maurizio Distefano Advisory

12.00 pm – 01.00 pm

Public resources for animation: prospects of the new film law (Law no. 220/2016)

Event organized by Bologna Licensing Trade Fair, in collaboration with Law Firm Pellegrino

Discussion about the opportunities offered by the new audiovisual law in Italy, with particular reference to the animation.

Speakers: Federica D’Urso, media analyst and Mibact DGC consulting; Raffaella Pellegrino, lawyer, Law Firm Pellegrino.

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