From 3 through 5 April 2017, BolognaFiere, Piazza della Costituzione 6, Hall 31
At the BLTF 2017,
It is also planned the first edition of the “Bologna Licensing Award”, a competition aimed only at the exhibitors of the event and who will be awarded for the best licensing and product development programme during the two-years period between 2015 and 2016.
Below a preview of the detailed program at the Bologna Licensing Trade Fair, which will take place at the Licensing Conference Room, Hall 32 (adjacent to the Hall 31).
MONDAY, 3rd APRIL 2017
10.00 am – 11.00 am
Opening Event: Discover the latest Digital Trends in Toys and their impact on the kids toys & licensing business
Event organized by the Bologna Licensing Trade Fair
Digital is getting more and more incisive within drive products in the licensing industry, as toys. What are the consequences and challenges for the development of IP by licensors, agencies and manufacturers of consumer goods?
Speakers: Reyne Rice, Global Trend Hunter and ToyTrends CEO; Ivan Colecchia, General Manager, Kidz Global Europe; Dino Canuti, General Manager, Spin Master Italy.
Moderated by: Francesca Ash, Publisher, Total Licensing Ltd
11.00 am – 12.00 pm
Premiums: bring production from China to Italy, a possible challenge
Event organized by Leoni Spa
Leoni SpA presents the new project dedicated to promotional products and entirely produced in Italy.
Speaker: Valerio Leoni, Leoni Spa
12.00 pm – 01.00 pm
Doraemon: kids thoughts
Event organized by CPLG Italy
Presentation of the results of a qualitative research on Doraemon brand done by Kids International.
Speakers: Eddy Jamous, Kidz International; Maria Giovanna Gurrieri, General Manager Southern Europe, Cplg Italy
01.00 pm – 02.00 pm
Basics of Licensing for Illustrators
Events organized by Bologna Licensing Trade Fair, in collaboration with Law Firm Pellegrino
Which are the basic elements that Illustrators need to know before starting to deal in the licensing business.
Speakers: Raffaella Pellegrino, Law Firm Pellegrino; Cristina Angelucci, Licensing Expert. With Associazione Autori di Immagini.
02.00 pm – 04.00 pm
Planeta Junior Roadshow
Event organized by Planeta Junior
The main licensing previews from Planeta Junior.
Speakers: Simone Fenu, Country Manager Planeta Junior; Luisa Grasso, Marketing & Retail Manager Planeta Junior; Mara Falcone, Category Manager Softlines & Personal Care Planeta Junior; Viola Mandes, Category Manager Hardlines & Publishing Planeta Junior; Sara Redolfi, Category Manager Food, beverages and promotion Planeta Junior
04.00 pm – 05.00 pm
Maurizio Distefano the evolution of licensing: the best properties to anticipate next market trends – 1° Part
Event organized by Maurizio Distefano Advisory
Maurizio Distefano’s Licensing Agency presents the latest news from its rich portfolio of brands.
Speaker: Maurizio Distefano, CEO Maurizio Distefano Advisory
TUESDAY, 4th APRIL 2017
11.00 am – 01.00 pm
HASBRO invites you to discover Imagibox
Event organized by Hasbro
Event by Invitation only
02.30 pm – 05.00 pm
Dragon Ball Super Convention
Event organized by Starbright Licensing
Event by Invitation only
WEDNESDAY, 05th APRIL 2017
11.00 am – 12.00 pm
Maurizio Distefano the evolution of licensing: the best properties to anticipate next market trends – 2° Part
Event organized by Maurizio Distefano Advisory
Maurizio Distefano’s Licensing Agency presents the latest news from its rich portfolio of brands.
Speaker: Maurizio Distefano, CEO Maurizio Distefano Advisory
12.00 pm – 01.00 pm
Public resources for animation: prospects of the new film law (Law no. 220/2016)
Event organized by Bologna Licensing Trade Fair, in collaboration with Law Firm Pellegrino
Discussion about the opportunities offered by the new audiovisual law in Italy, with particular reference to the animation.
Speakers: Federica D’Urso, media analyst and Mibact DGC consulting; Raffaella Pellegrino, lawyer, Law Firm Pellegrino.
