Media & Digital

Iconic “Love is…” StoryGIF app launches!

10 Mar - 2017

Tags from the story: Love Is....

New Love Is… StoryGIF App bows on Google Play and Apple Store: sending love notes over text just got easier.

Love is…, is going digital! Finally, fans of the timeless cartoon strip that made love famous for the past almost 50 years, just got a new way to say I Love You! Lovebirds can download the new Love Is… StoryGIF app for iOS and Android and show everyone in their contact list that they care. Users choose from dozens of classic Love is… images to create customizable, easy to share and text-ready animations for friends, family or significant others.

The new romantic Love is… StoryGIF app, is available for both iOS and Android for $.99, features over 40 beloved images in the first pack, with additional celebration-themed content for the property at key times all year round.

Accessible from both the users phone’s home screen, and from a toolbar inside the new iOS10 Messages app, the Love is… StoryGIF app is simple to use for purveyors of love of all ages.

To download, visit http://storygif.net/loveis/.

Minikim Holland B.V. who owns the Love Is… brand said, “We are thrilled to be able to offer Love is… in this new, contemporary and sharable way,” said Stefano Casali, writer for Love is… and son of creator Kim Casali. “Considering the heritage of Love is… and what the brand represents to people worldwide, offering it to fans via mobile app is such a natural fit.

Cartoonist Kim Casali originally began creating the little drawings to express her feelings for her future husband, Roberto; leaving the heartfelt cartoons where he would be sure to find them. “I began making the little drawings for myself to express how I felt … I would leave little notes under his pillow. After we were married, he showed me that he had kept them all.

In 1970, Kim’s cartoons came to the attention of the international syndication business, and from there, the Love is… cartoon took on a life of its own, making romance for fans as easy as clipping a comic strip. Today the cartoons are used across a wide variety of licensed products that all show how simple and beautiful love truly is.

The Love is… brand is a timeless, sweet and endearing property that so many of us have come of age with,” said Love Is… StoryGIF creator, Naz Amarchi-Cuevas. “We are so happy to bring it to life digitally, to help our users express their feelings. Who said texting couldn’t be romantic?

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