CPLG and Tycoon have joined forces to create a global strategic alliance designed to leverage their respective strengths in their regional markets and maximize key brand opportunities across both agencies.
The alliance provides a ‘one-stop-shop’ licensing solution for brand owners and retailers looking to work with the best in class in licensing, covering all aspects of content, brand development, retail management, sourcing, branded promotions, and live events across a combined network of EMEA, North America and Latin America.
CPLG, owned by DHX Media, has been at the forefront of the licensing business for over 40 years and in recent years has expanded rapidly from its core European base into North America, Nordics, CEE, Greece, Turkey and MENA. Tycoon, a pioneer of licensing in Mexico for over 25 years, and over 15 years in Latin America, has become a leading licensing network in this vast region. Via offices in Brazil, Chile, Colombia, Costa Rica, Peru and Mexico, Tycoon provides licensees and brand owners a complete solution for the Lat Am region.
Peter Byrne, CPLG’s CEO, commented “Licensing is truly a global business and this collaboration with our trusted colleagues at Tycoon is not only a perfect fit but also a natural step in our development. We are like-minded, and have a similar pragmatic approach to the business, along with similar infrastructures and state-of-the-art systems. We look forward to the huge opportunities this can potentially bring.”
Elias Fasja, President of Tycoon Group, added “Over the many years we have known CPLG we have represented many of the same clients and have the greatest mutual respect for each other’s businesses. We anticipate that teaming up with CPLG can only expand the possibilities and provide solutions of scale for both organizations. We can also learn from each other, which makes us a dominant force in the agency business, without question.”
