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Media & Digital

Gummibär hits 8 BILLION views on YouTube!

1 Mar - 2017

Music sensation Gummibär is the most watched animated character on the internet with over 8 billion views on YouTube.

The catchy debut song – I am a Gummybear (The Gummybear Song) is the third most watched video on YouTube of all time.  Building on this success, 78 story led episodes “Gummibär & Friends (the Gummybear show)” are being produced by Kid Screen Award nominated and award winning animation production company Toonz Animation and launched on YouTube in June 2016.

In the last 7 months these 7 minute episodes have drawn an average of 10 million views monthly – with this figure growing at a rate of 20% each quarter!

At the same time, YouTube’s organic discovery model has driven a huge increase in views of the original content, bringing the total brand views of all ‘Gummibär’ content to 8 billion.

Dream Theatre is the global agent for Gummibär & Friends. Gummibär & Friends is represented for consumer products licensing in North America, Australia & New Zealand by The Sharpe Company.


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