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Licensees Focus

Development deal for Pets Rock Animated Series

22 Feb - 2017

Cuppa Coffee Studios and Polyblank Designs sign development deal for Pets Rock Animated Series.

Polyblank Designs, the UK company behind the Pets Rock phenomenon in leading stores around the world, has signed a development deal with Toronto based, Cuppa Coffee Studios to develop a half hour based animated comedy that they believe both their existing customers and new ones will be “barking mad” for!

There’s a long traditional of anthropomorphic animals in popular culture, from Mickey Mouse to Brian Griffin but when the world appears to revolve around celebrity and seems literally to be “going to the dogs” it’s the right time to start listening to what those dogs are saying! The world of Pets Rock meshes celebrity with our furry friends and imagines what those pugnacious pets in cosplay guise have to say about the crazy times we live in.

The series concept will be unveiled prior to the 2017 Mipcom market.

“We’ve taken this superlative, international brand and have added a new animated, comedy spin with a bite, said Adam Shaheen, Cuppa’s Prexy. Adding, “Polyblank Designs came to us, because of our animated sense of comedy and embraced aspects of our shows like Starveillance, Celebrity Death Match and Life’s a Zoo – skewering and honouring the world of celebrity has been our bread and butter for 2 decades.”


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