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Licensees Focus

Barbie Fashion Collection is arriving in all newsstands

20 Feb - 2017

Aย sticker collection dedicated to the world of Barbie fashion!

Mattel signed a licensing agreement with Five Store-Media4Commerce, a publishing division of Mediaset, to put forth the world of Barbie in a sticker collection dedicated to fashion. Barbie Fashion Collection allows little girls to become personal stylists of the most loved fashion doll of all time!

The series is made up of over 280 reusable stickers that are soft and gleaming, depicting outfits, shoes and accessories, not to mention 20 cards that show Barbie in various contexts, ready for the stickers to be applied to adapt her look. The album, in which the cards can be kept, completes the collection and also includes a โ€œwardrobeโ€ section where all stickers can be kept.

Barbie Fashion Collection is distributed at newsstands in flowpacks, containing 14 ministickers, 1 card depicting Barbie, and 1 minibook. The album, on the other hand, is sold separately, with an included flowpack to start the collection game straight away.

Barbie Fashion Collection takes inspiration from the original idea of which Barbie was born: play with paper dolls. In this, little girls enjoyed cutting out outfits from fashion magazines to stick on their model that was represented by a paper silhouette. Between fun and creativity the outfit combinations that could be created were endless. Today the game is continuing, in a more modern manner, to give inspiration to stylists of tomorrow.

With Barbie you can be anything you want to be and with Barbie Fashion Collection you can now be a personal stylist!

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