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New magazines “Regal Academy” and “Maggie & Bianca Fashion Friends”

15 Feb - 2017

Rainbow announces the birth of their two new Tridimentional published magazines: “Regal Academy” and “Maggie and Bianca Fashion Friends”.

For “Regal Academy” fans – the fun animated series with an ironic twist that is inspired by the best loved fairy tales of all time, produced by Rainbow in collaboration with Rai Fiction and aired on Rai YoYo – the first issue hits newsstands on 30th January 2017 with a surprise for all young readers: the Secret Diary of Rose with the magic key! The launch of the “Regal Academy” magazine, distributed in 70.000 copies across Italy, is supported by a tv ad campaign on the most popular children’s channels, a web campaign (YouTube and Facebook) and press.

The “Maggie & Bianca Fashion Friends” magazine – based on the live action show produced by Rainbow in co-production with Rai Fiction and aired on Rai Gulp- hits newsstands on 4th February 2017! Many curious features from the protagonists of the live action show, fashion tips, games, tests and fantastic posters not to mention a gift with every issue: with the first issue, a nail polish set and stickers!

Supporting the launch of the magazine – distributed in 70.000 copies throughout Italy – a wide TV campaign, and web campaigns on all of the main social networks. Moreover, a fantastic competition with the first three issues of the magazine “Win a day with Maggie and Bianca”: a unique opportunity to live out a day in Milan together with the protagonists of the series.

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