The Entertainer set to build its international presence across Dubai and GCC Region.
The Entertainer, the fastest-growing high street toy retailer in the UK, confirmed that it has secured a new franchise partnership with leading Dubai-based retail and lifestyle corporation, Apparel Group, who will be responsible for opening up-to thirty stores for the UK’s largest chain of toy shops over the next five years across the GCC region (UAE, Saudi Arabia, Qatar, Oman, Bahrain & Kuwait).
Apparel Group currently operates more than 1450 stores and employs 12,000 staff covering four continents. They have an acclaimed reputation for understanding the retail market across the Gulf region which makes Apparel an ideal partner for The Entertainer’s ambitious international growth plans.
The Entertainer currently has 131 shops located across the UK, plus nine international stores through its successful franchise partnerships.
In what has now become The Entertainer tradition, each new store celebrates its opening with a Grand Opening Day which boasts in-store activities that include special costume character appearances, face painting, in-store demos of the latest hot toys and special seasonal promotions.
Commenting on the new partnership with Apparel Group, The Entertainer’s Founder & Managing Director, Gary Grant said: “We are truly delighted to have found a well-established retail expert to be our franchise partner in the GCC who will enable us to meet our ambitious international growth targets.
The new partnership with Apparel Group follows the announcement last October of another franchise partnership with Ermes Group in Cyprus.