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Licensees Focus

The Panini Fireman Sam Album is set for release!

9 Feb - 2017

Tags from the story: Panini.

Mattel puts together a licensing agreement with Panini to tell the firefighting adventures of the most loved firemen from Fireman Sam.

Straight from Pontypandy comes the new sticker collection dedicated to the work of Sam and his team. Fireman Sam and all of the characters that animate the series, aired on TV with Cartoonito, are the protagonists of this all-colour collectible sticker album! The album, published by Panini, shows the inhabitants of the village of Pontypandy, the transport used by the fire team, the 4 legged friends and lots of quizzes and games. The collection also shows very large figures and spaces to complete the backgrounds of the pages not to mention a large poster to hang!

The Fireman Sam album is interactive and enriched with lots of information about health and safety in the home and in open-air, to teach children all of the rules to become a perfect cadet! Moreover, thanks to 10 badge stickers, present in the sticker packets, it is possible to track and certify progressions.

From 20th January the album and Fireman Sam stickers is available at all newsstands.


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