Industry News

Heidi builds its presence in Turkey

9 Feb - 2017

Tags from the story: Gamma Media, Heidi, Studio 100.

Studio 100, the leading global family entertainment company, announces its expansion plans for its popular girl’s property, Heidi, in Turkey.

Studio 100 has signed a new licensing agent, Gamma Media, have strong expertise with over 25 years’ industry experience. Gamma Media represents major licensors within the entertainment sector, and plan to manage retail events and promotions for Heidi.

Esra ÜSTÜNER, Licensing Manager at Gamma Media commented on its new partnership with Studio 100; ”We are honored to have been named as the Licensing Agents for Heidi in Turkey. Heidi has already achieved great awareness in the territory and will continue to grow with the new animation and investment of Studio 100. We are sure we will be able to develop a broad licensing program with the help of Studio 100’s team. We look forward to working with the Heidi brand to build and execute outstanding licensing programs in Turkey.’’

The Heidi brand has been further strengthened by the announcement of a partnership with leading toy manufacturer Famosa, who will firstly launch a line of collectible figures which will be followed by publishing, back to school, apparel products and live events. The new ranges will be distributed through Adel, who has developed extensive marketing plans to support the launch across magazine & TV adverts, attendance at key trade shows and POS activities with promoters.

Christophe Drevet, International Consumer Products Director at Studio 100 comments: ‘”It has been great to see Heidi reaching an increasing number of fans in Turkey with a growing broadcast footprint and licensing proposition. The new partnerships with Gamma Media and Famosa is fantastic news for us and we look forward to continuing this success in the future.”

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