King Features’ World Famous Sailor Man and His “Goil” Star in Christmas Campaign for Retailer Dijon in Chile.
Popeye® closed out 2016 in spectacular fashion in Chile with a major Christmas campaign for retailer Dijon.
King Features’ classic characters Popeye and Olive Oyl enticed and entertained shoppers with a commercial as well as store windows, POP, in-store displays, shopping bags and giftwrap in 64 Dijon stores nationwide. Extending the experience was a special limited-edition range of apparel, accessories, underwear and sleepwear for kids and adults.
Dijon is a retail department store brand of Com. Minorista Ronitex and the deal was brokered by Doce, King Features’ agent in Chile.