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Retail

¡Feliz Navidad! from Popeye®

9 Feb - 2017

Tags from the story: Christmas, Dijon, King Features, Popeye.

King Features’ World Famous Sailor Man and His “Goil” Star in Christmas Campaign for Retailer Dijon in Chile.

Popeye® closed out 2016 in spectacular fashion in Chile with a major Christmas campaign for retailer Dijon.

King Features’ classic characters Popeye and Olive Oyl enticed and entertained shoppers with a commercial as well as store windows, POP, in-store displays, shopping bags and giftwrap in 64 Dijon stores nationwide. Extending the experience was a special limited-edition range of apparel, accessories, underwear and sleepwear for kids and adults.

Dijon is a retail department store brand of Com. Minorista Ronitex and the deal was brokered by Doce, King Features’ agent in Chile.


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