fbpx
Retail

¡Feliz Navidad! from Popeye®

9 Feb - 2017

Tags from the story: Christmas, Dijon, King Features, Popeye.

King Features’ World Famous Sailor Man and His “Goil” Star in Christmas Campaign for Retailer Dijon in Chile.

Popeye® closed out 2016 in spectacular fashion in Chile with a major Christmas campaign for retailer Dijon.

King Features’ classic characters Popeye and Olive Oyl enticed and entertained shoppers with a commercial as well as store windows, POP, in-store displays, shopping bags and giftwrap in 64 Dijon stores nationwide. Extending the experience was a special limited-edition range of apparel, accessories, underwear and sleepwear for kids and adults.

Dijon is a retail department store brand of Com. Minorista Ronitex and the deal was brokered by Doce, King Features’ agent in Chile.

Subscribe to our newsletter


Read our last issue




TOYS, THE OFFICIAL HARRY POTTER SHOP OPENS IN NEW YORK
TOYS, THE OFFICIAL HARRY POTTER SHOP OPENS IN NEW YORK

It is the first shop in the world, with exclusive products and exciting experiences Even if the last film in the series was released in 2011, the Harry Potter myth continues to beat in the hearts of many young people around the world. On the 3rd of June the Harry...

read more
INSPIRE ME! HOME DÉCOR PARTNERS WITH HOME CENTRE
INSPIRE ME! HOME DÉCOR PARTNERS WITH HOME CENTRE

New homewares range from renowned designer Farah Merhi at MENA retailer for Ramadan season Inspire Me! Home Décor has secured a long-term deal with leading MENA home retailer Home Centre for an extensive line of home décor and home furnishings. Inspire Me! Home Décor,...

read more