Disney Store – New “Beauty and the Beast” line

9 Feb - 2017

Tags from the story: Beauty and the Beast.

Available in store and online.

To celebrate the well awaited cinema release of the live action movie Beauty and the Beast – after the trailer enjoyed 128 million views in the first 24 hours alone – Disney Store presents the new line of products that are inspired by the tale as old as time “Beauty and the Beast”. The enchanting collection is available from 2nd February in all Italian Disney Stores and online at www.disneystore.it

The wide range of products, from toys and stationery to homeware are made up of, amongst other things, Beauty and the Beast dolls, a gold exercise book, inspired by the one that appears in the live-action movie, and a pocket sized mirror embellished with sparkling stones.

The collection also boasts a large range of costumes for littler ones, amongst these the deluxe version of the white ball gown worn by Belle, embellished with 3d flower inserts and, given that no look is complete without the right coordinating accessories, the golden pendant inspired by the jewelry in the film.

The new collection will be available in all Italian Disney Stores and online at  www.disneystore.it.

In celebration of the product launch, from Saturday 4th March the Disney Store will host a series of free in-store Beauty and the Beast themed activities for all children and their families. Little guests can help Belle to complete a series of challenges such as matching animated objects with their correct “human” characters, helping Belle to scare away the wolves by shouting as loud as they can, saving Belle’s friends from the danger of being personified objects forever before the last of the enchanted rose petals drops.

The new line of products is inspired by the emotional live-action movie that is based on the classic Disney fairy tale, seeing Belle (Emma Watson), a strong and independent girl, become prisoner of the Beast (Dan Stevens), to swiftly uncover the beauty that lives inside all of us.

The Beauty and the Beast movie will be out in Italian cinemas on 16th March 2017.

Subscribe to our newsletter

Read our last issue

Our Youtube Channel!


From 21 to 23 February, Licensing Magazine was present as a media partner at the 15th edition of Kids' Time in Kielce (Poland), Eastern Europe's leading trade fair for children's products, from toys to childcare. Divided into five pavilions, the fair offered a rich...

read more