Licensees Focus

The Barbie® collection by MSGM Kids available soon

31 Jan - 2017

Tags from the story: Barbie, MSGM.

Barbie has always been a fashion icon that shows children how to be themselves with a unique and personal style!

Barbie boasts great collaborations in the world of fashion and, for the occasion of Pitti Bimbo last June, was part of a capsule collection created by MSGM Kids. The collection is finally available in stores such as Luisa via Roma, La Rinascente and soon to be online with YOOX!

Finally little girls can buy garments from the innovative active wear line with a touch of typical Barbie glamour!

The brand new capsule collection, available from four to twelve years of age, is a sporty clothing line for dynamic girls who adore moving freely without losing style in the process. The Barbie by MSGM Kids collection mixes the sporty style with streetwear, taking inspiration from the women’s fashion collection by MSGM. This is the perfect example of the “mini-me” style: adult and child can dress similarly, taking inspiration from the very same trend. The logo soars with colour and eclectic prints for a collection created with technical textiles that are enriched with stylish detail.

For the creation of the Barbie and MSGM Kids collection, the brands worked together taking inspiration from both the world of Barbie Pink that aims towards a lively girl, curious and with a taste for fashion, and the classic Italian brand that is MSGM. Barbie by MSGM Kids follows trends as they happen, aiming more and more towards ‘free-time’, using breathable technical textiles in pink, silver, black, grey and white, with details in jersey, Lycra and plush.

The capsule collection of Barbie by MSGM Kids was born by the synergy between two companies that consider fashion a vehicle with which to communicate freedom of expression for girls. The 30 garments in the Barbie by MSGM Kids collection are awaiting girls at selected stores from Luisa Via Roma to La Rinascente, and online with YOOX.

Subscribe to our newsletter

Read our last issue

Our Youtube Channel!