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Industry News

WBCP presents the licensing program of “The Lego Batman Movie”

27 Jan - 2017

Tags from the story: Lego, The LEGO Batman Movie, Warner Bros, WBCP.

Multi-tiered program reflects the irreverent spirit of fun awaiting fans when the animated adventure from Director Chris McKay hits theatres worldwide.

Batman…out! He saves the city every day, but there are big changes brewing in Gotham City. To save the world this time, the Caped Crusader will have to drop the lone vigilante thing, work with his fellow DC Super Heroes, and face off against a Rogues Gallery of Super-Villains when he takes over the big screen in the animated adventure The LEGO® Batman Movie, coming to theaters worldwide beginning February 10, 2017. Keeping with the imagination, humor and irreverent spirit of fun of the highly anticipated new film from director Chris McKay and the team behind The LEGO Movie, Warner Bros. Consumer Products (WBCP) has joined forces with a stellar team of partners to assemble a multi-category licensing and merchandising program, including apparel, accessories, costumes, toys, publishing, stationery, home décor, party goods, and more.

“We’re excited to bring the immersive world of The LEGO Batman Movie to all fans around the world with our best-in-class partners, products and ‘retailtainment’ programs,” said Pam Lifford, President, Warner Bros. Consumer Products. “Our licensing and merchandising program invites fans to play, collect and build on their love for LEGO and Batman.”

The LEGO Batman Movie-inspired licensing and merchandising program is led by the powerhouse partnership between WBCP and The LEGO Group to launch more than 10 original construction sets that will bring the film’s fun and dazzling world, unforgettable scenes, and iconic characters to life. Designed for kids, kids at heart, and collectors, The LEGO Batman Movie LEGO construction sets program includes a new Minifigure Set packed with 20 unique and exclusive Minifigures of fan-favorite characters from the film. Fans can also dive into such iconic environments and moments from the film as The LEGO Batman Movie: The Batmobile set, which lets fans rev up hours of fun racing through Gotham City or smashing through any obstacle in the Dark Knight’s way; and The LEGO Batman Movie: Batcave Break-in set, which invites fans to defend the Batcave from The Penguin utilizing a range of Batsuits that allow them to take on Super-Villains via air, land or sea.

In addition to LEGO construction sets, WBCP has partnered with such fashion labels as Bioworld, Isaac Morris, Evy, SGI, Handcraft, and Fast Forward to support The LEGO Batman Movie with an array of fashion collections, with many geared towards boys and girls, to include t-shirts, sportswear, swimwear, sleepwear, underwear, and backpacks.

Additionally, a diverse range of products has been created for consumers of all ages by key licensees including Disguise, with LEGO Batman and LEGO Batgirl costumes; Hallmark, with greeting cards, gift presentation and Keepsakes 2017 ornaments; Party City/Amscan’s, with party goods; Clic Time, with kid-friendly watches and clocks; Sakar, with electronics and accessories; Trends International, with posters and calendars; and Franco Mfg, with a new line of home décor including bedding, throws and beach towels; among others.

WBCP’s global publishing program is supported by four tie-in publishers, including DK Publishing, Scholastic, Ameet and Blue Ocean. With more than 21 books, the robust movie tie-in program encompasses storybooks, readers, activity books, sticker books, magazines, junior novel, guide books and The Making of The LEGO Batman Movie behind-the-scenes film guide, the first-ever making-of book for the franchise.

Around the world, licensees and retailers will deploy a plethora of exciting programs to celebrate the eagerly awaited debut of The LEGO Batman Movie. Throughout the Europe, Middle East and Africa (EMEA) region, product is beginning to roll out, with many retailers offering programs featuring a wide selection of products across all locations. In EMEA, key Fashion and Home partners include TV Mania, Character World, as well as Sambro offering back-to-school product and Pyramid with calendars and posters. In the UK, ASDA will offer product, along with in-store activations and branded-activity pages in their magazine; Argos, with dedicated-pages in their catalogue; Sainsburys, with in-store support and themed-display areas; and Tesco, with immersive in-stores and online experience for customers. Carrefour will also be supporting the film across all European territories, including dedicated-branded The LEGO Batman Movie corners in-stores in France along with Toys Center in Italy; and also joining El Corte Inglés, Juguettos, Fnac, Amazon and Continente in Spain and Portugal; Top Toy Group will be key toy retail partner in the Nordics; and Kaufhof in Germany, with its top department stores participating with “Batman Days” – as all in-region activations offer an array of in-store themed displays, promotions, contests, events, photo opportunities, and more. In the Asia-Pacific Australia/New Zealand region, partners such as Caprice bring fans apparel, sleepwear, accessories, backpacks, and homeware, along with other partners featuring products including costumes, clocks, publishing and more. Additionally, fans can get into the action at retailers including Toys ‘R’ Us, Big W, Myer, The Warehouse, and more.

Worldwide retail support for The LEGO Batman Movie comes from WBCP’s major partners offering powerful programs and immersive experiences for fans of all ages. Global retailers like Walmart, Target, Toys ‘R’ Us, Kohl’s, Macy’s, H&M, The Children’s Place, Old Navy, Barnes & Noble, Books-a-Million and many more are excited to support the upcoming big-screen adventure with strong programs, product displays and all-inclusive ‘retailtainment’ offerings, including in-store events, and exclusive products, as well as interactive in-store activations such as LEGO building experiences; custom-created in-store giveaways and stand-alone product displays.

Products and programs inspired by the film will begin to roll out throughout January and be available at retailers around the world, and at www.WBShop.com.

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