Industry News

Paladone and WBCP UK & Ireland Develop New Harry Potter Gift Range

26 Jan - 2017

Warner Bros. Consumer Products UK and Ireland (WBCP UK & Ireland) and award-winning gift licensee Paladone have teamed up to create a brand new range of Harry Potter gift items.

The UK’s leading company for gift supply, Paladone’s new Harry Potter range is led by a number of on-trend innovative items including the stunning Harry Potter Hogwarts LED Crest Light, as well as the beautifully designed Harry Potter Colour Change Glass that features the iconic Hogwarts crest, including the symbols of each of the four school houses: Gryffindor, Hufflepuff, Ravenclaw, and Slytherin, alongside the famous school motto – ‘Draco dormiens nunquam titillandus’ (Never Tickle a Sleeping Dragon). When a cold drink is served in the glass, the design comes to life, with each of the four quadrants changing to their respective colours of scarlet, green, yellow and blue, all within the gold outline of the crest.

Available now at Sainsbury’s, Amazon.co.uk, The Hut Group and Shop Direct, Paladone’s new Harry Potter range also includes mugs, notebooks, gadgets and decals perfect for personalizing laptops and tablet devices, as well as Hogwarts-themed playing cards that make perfect Christmas gifts or year-round favorites for Harry Potter fans of all ages.

Yann Le Bouedec, Commercial Director at Paladone, commented, “Together with Warner Bros. and our valued retail partners, Paladone are so excited to be bringing to market our unique developments within one of the most loved brands of our time. It’s no surprise that demand for the range has been unprecedented – we are bringing discerning fans the highest quality items and it’s clear they have the appetite for our smart and immersive collection of Harry Potter products.”

Preston Kevin Lewis, General Manager, Warner Bros. Consumer Products UK and Ireland, said, “Through this range, Paladone offers what its consumers want, whilst driving innovation and respecting the brand values of Harry Potter. They are a partner with an excellent track record of delivering results, and we’re delighted to be working with Paladone on this range and look forward to replicating our past successes with them.

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