Licensees Focus

SmileyWorld team with publishing powerhouse Scholastic

25 Jan - 2017

Tags from the story: Scholastic, SmileyWorld.

Smiley announces the launch of its first 2 English language titles at retail, published by Scholastic and have been released in the UK and across Europe just in time for Christmas.

‘All About Me‘ is a beautifully crafted SmileyWorld journal, which is being stocked in the UK’s leading retail chains that include Amazon, Waterstones and WH Smith. The book features a fill-in diary packed full of Smiley’s world famous emoticons, as well as quizzes, fun ways to chronicle your day, and 250 stickers to customise your journal with your emotions. The activity books targets kids of all ages and has a variety of pages for journal entries about family, friends, interests, and hopes for the future, making it a valuable keepsake of childhood memories in the years to come.

Whilst ‘SmileyWorld: Smiley Joke Book’ is a perfect Christmas stocking filler, with a wide range of hilarious Smiley inspired jokes to share with all your friends and family over Christmas lunch.

Nicolas Loufrani, CEO of The Smiley Company said “I’m personally thrilled to see the launch of our first English language books, and to be partnering with such an industry leading partner as Scholastic. With another 2 titles scheduled for release in early 2017 in the UK, 2016 has been an amazingly successful year for our publishing division and emoticon inspired titles. The heritage of the SmileyWorld brand is in publishing, the first products I ever created for the brand was a book – ’Smiley Dictionary’, a directory of the world’s first ever digital Smileys that I had created. I never dreamt that 20 years later this business would be one of my fastest growing divisions.”

With our hugely successful partnership with French publisher, Dragon d’Or going from strength to strength, we have already sold over half a million books through them and they have just released ‘Ma Vie en Smiley’, our first ever novel. In fact 2016 has been a landmark year as with the launch of Italian language books with with Edicart and Dutch language books with Baeckens Books. Our books really bring Smiley’s core values to life by providing a platform for self-expression and spreading happiness.”

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