Licensees Focus

Marina Hoermanseder x Hello Kitty

25 Jan - 2017

Tags from the story: Hello Kitty, Marina Hoermanseder.

Hello Kitty has played an important role in the life of Marina Hoermanseder and her passion for the brand is reflected in the remarkable collection she has now launched.

The line has been eagerly awaited by fans of the designer and fans of the iconic brand alike, since the announcement of the cooperation at the Berlin Fashion Week in June 2016.

The collection is now available in Marina Hoermanseders own Onlineshop and also at the online fashion retailer Zalando. Urban style meets sophisticated playfulness. Buckle- and Hello Kitty prints as well as the unique “Heartbeat” Logo decorate the popular Marina Hoermanseder Team Jumper and trendy cropped tops. Gym bags and exclusive silk scarves complete the Hello Kitty product line.

Marina Hoermanseder developed the Hello Kitty Collection with a lot of passion. The love for the brand reflects in every piece. The designer knows well how to create breathtaking harmony through extreme opposites. She melds elements common to 18th century orthopedics with delicate femininity, the heart and soul of her individual style.

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