Hippo Blue is expanding its successful collaboration with Disney into more category formats: personalised home and room décor.

The collaboration, which first started in 2024 with licensed back-to-school collections, features characters from beloved franchises like Mickey & Friends, Disney Princess, Disney’s FROZEN and Marvel. Hippo Blue has also released additional collections featuring characters from Disney classics like The Lion King and Dumbo, as well as a dedicated Star Wars-themed range.

With the release of the first licensed home décor formats, Hippo Blue demonstrates their commitment to delivering high quality, personalised products for families, as well as the continued strength of their collaboration with Disney.

The first collections introduce wall art, hanging canvas, height charts, night lights, cushions, wooden name puzzles, jigsaw puzzles, and craft formats that feature beloved characters from across the Disney family portfolio like Disney’s Mickey Mouse and Minnie Mouse, Spider-Man, Moana, and Woody, Buzz, and Jessie from Disney and Pixar’s Toy Story. As with all Hippo Blue products, each piece will feature Hippo Blue’s signature personalisation options, allowing families to add their child’s name and create a truly one-of-a-kind space.

Aldo Burcheri, Owner & CEO of Hippo Blue, says:

“At Hippo Blue, every product begins with the idea of helping families celebrate what makes each child unique. Bringing a touch of Disney into our personalised décor range allows parents to create beautiful, inspiring spaces that feel truly personal while surrounding their children with characters they already know and love. We’re pleased to continue growing our relationship with Disney in a way that delivers something genuinely special for families.”

The expansion has been developed in close collaboration with Born to License, Hippo Blue’s licensing agency, through product development, creative approvals, and go-to-market strategy.

David Born, CEO of Born to License, adds: “Hippo Blue’s expansion into home and room décor is a natural evolution. They’ve proven time and again that personalisation makes beloved characters feel even more special, and now families can bring that magic directly into their children’s spaces. We’re incredibly proud to support them in this next chapter.“

Hippo Blue’s Disney-themed home and décor products will be available exclusively here.