Universal Products & Experiences (UP&E) returns to Licensing Expo 2026, setting the stage for its next chapter of growth and showcasing the breadth and influence of its portfolio – fueling fandom and shaping culture.

This year’s showcase spotlights the full power of Universal, spanning global blockbusters and iconic brands that fans have celebrated for decades. Upcoming film releases include DreamWorks Animation’s Shrek 5 and Universal Pictures’ How to Train Your Dragon 2.

The Fast & Furious Saga marks its 25th anniversary throughout 2026, celebrating a cultural phenomenon as Universal prepares its next chapter, Fast Forever, in 2028, and Jurassic World continues to inspire fans of all ages as the definitive dinosaur brand.

Building on its record‑setting momentum, Wicked continues with major tentpole moments and elevated consumer offerings to deepen ongoing fan engagement. Additionally, after dominating Netflix in 2025 as the #1 kids’ original series and delivering a breakout theatrical release, Gabby’s Dollhouse enters its next chapter as a true preschool powerhouse.

From The Real Housewives to Below Deck, Bravo’s portfolio fuels a nonstop cultural conversation – powered by bold personalities, unforgettable moments, and loyal “Bravoholics” everywhere.

Rooted in fandom, legacy brands such as Felix the Cat are reimagined to unlock culture across fashion and lifestyle. Additionally, Horror remains a constant cultural driver, with Universal’s storytelling legacy reinterpreting the timeless Universal Monsters – Dracula, Frankenstein, The Mummy and more – alongside modern franchises like The Exorcist, reinforcing the studio’s ability to continually build upon its heritage for contemporary audiences.

From newness to nostalgia to broad appeal to deep fandom, UP&E’s vision is rooted in a simple truth: fandom is universal.

Visit UP&E at Licensing Expo 2026 to explore partnership opportunities across one of the world’s most powerful entertainment portfolios.

Visit Universal Products & Experiences at Stand U188