Reemsborko’s initial focus will be in the food and beverage, apparel, accessories and special events categories.
Creative Licensing has joined forces with Max Arguile and his company Reemsborko Ltd to expand the Bill and Ted’s franchise across the UK and Europe. Reemsborko will represent the original two films and build off of the hype surrounding the release of the much anticipated 3rd film titled, Bill and Ted Face the Music.
Max brings decades of licensing experience to Creative Licensing. Most recently, he completed a 20-year tenure at GB Eye, where he negotiated and signed over 1,000 contracts in the genres of music, film, TV, football, art, brands, video games and animé. Additionally, he worked with all the major licensors and agents for UK, European and negotiated global deals across a variety of products.
He explains, “I left GB eye in February and set up Reemsborko Ltd as an opportunity to connect global brands with the UK and European marketplace. I’m very excited to not only be working with such a great franchise as Bill & Ted’s, but also to be doing so with my friends at CLC.”
“Max brings a unique set of skills and a depth of understanding of the European market that will aid in the expansion of the Bill and Ted’s brand – especially with the 3rd film on the horizon! We’ve known Max for many years, have enjoyed working with him while he was at GB Eye, and look forward to collaborating with him as a part of CLC.” – Kim Penny, VP, Creative Licensing.
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