Sanrio has joined forces with confectioners, Mallow Tree, to bring you the sweetest Hello Kitty collection – in more ways than one!
The brands chose to launch the new collection at Spring Fair where Hello Kitty herself attended and took selfies with guests to the RJF Farhi stand.
The range features Hello Kitty’s twin sister and best friend, Mimmy, and focuses heavily on sharing products. Hello Kitty is known for her motto “you can never have too many friends” and the idea of kindness and friendship will play a huge part in the promotion of the confectionary.
The Mallow Tree x Hello Kitty range will soon be available to buy in retailers Europe-wide.