The “Be Miraculous” Ladybug Fashion Capsule Collection will be available on the www.guess.eu website and in select GUESS retail stores starting August 2018.
GUESS, the American clothing brand and retailer and award-winning global independent animation studio ZAG have announced their partnership to develop an exclusive GUESS x “Be Miraculous” Ladybug Fashion kids Capsule Collection.
The collection is inspired by the iconic superhero and Parisian stylings seen throughout the popular animated TV series ZAG HEROEZ™ Miraculous™ – Tales of Ladybug & Cat Noir. It will be brought to life with the GUESS modern twist combined with the quality and design for which the GUESS brand is known. The “Be Miraculous” Ladybug capsule collection features 50 skus designed for girls & boys 6–12 years old.
The stars of Miraculous™, aspiring fashionista Marinette and “so cute” fashion model Adrien, son of a world-famous fashion designer, attend a “design school” together in Paris. Secretly the two transform into superheroes, Ladybug and Cat Noir, when evil threatens their beloved city. In each episode they fight and apprehend colorful villains, all the while trying to get their homework in on time. The animated series originally launched in fall 2015 and is now a top- ranking show for girls and boys throughout the EMEA region. The highly-anticipated second season debuted in fall 2017 and is continuing to roll out in new countries throughout spring 2018 in Europe on Disney Channel and France’s TF1. These iconic characters are adored by children and young adults in over 120 countries worldwide.
“We like the idea that Miraculous inspires kids to dream and to be like a superhero. We think the audience relatability to Marinette and Adrien’s relationship along with their secret identity as superheroes makes this quite an intriguing story,” commented Paul Marciano, GUESS? Inc. Chairman and Chief Creative Officer. “We feel the fashion line will extend the positive messaging that kids can channel their inner strength to do great things.”
“Since the time I produced Miraculous Ladybug, I always wanted to create something cool for teenagers and equally inspirational for kids, and nothing can represent this combination better then GUESS with their international flair and universal appeal,” added ZAG Founder and CEO, Jeremy Zag “We couldn’t be more enthusiastic about this partnership and the related fashion program, which will feature a unique collection of clothing for girls and boys designed for everyday looks infused with cool, invincible superhero style.”
The new GUESS? Kids’ line of apparel takes its cue from the four main characters of the series, fabricated in stretch-cotton, viscose, chiffon, velvet and stretch denim. The girls’ line sports a cute spot motif, inspired by the Ladybug character. Floral prints that recall the sweet Marinette are offered in chiffon tops, flowing dresses with crochet bodices and satin bombers. Soft pink hues are the colors of choice for the looks inspired by Marinette, whereas red and black embody the dynamic “girl-power” of Ladybug.
For boys, fashionable fits become the perfect base for urban-cool designs, like skinny fit denim, t-shirts, check shirts, fleece and a faux-leather biker jacket. Different shades of denim and white are the colors of Adrien, while black, checks and energetic lime bring to life the world of Cat Noir.