Plush sales spearhead growth across all categories.

DHX Brands, the dedicated brand management and consumer products arm of DHX Media, announces strong sales for Teletubbies toys in the UK. The product range launched in January 2016 via master toy licensee Character Options. 

In the year to date, results show impressive growth across all categories with overall sales up 36% in value and up 23% in units from the same period last year. The success of the plush lines continues to drive this growth, featuring as four of the top five selling lines across the toy range.

Retail distribution and support for the range has been very strong across all key accounts, grocers, high street and specialist retailers, leading the way for the wider licensing programme.

DHX Brands and licensing agent CPLG are now finalising their own brand marketing plans to support across multiple categories with key grocery and specialist retailers for Autumn/Winter 2017.

Already this year Character Options has introduced Teletubbies Weebles to their product offering with further launches planned for the second half of the year including the adorable 20thanniversary Party Plush characters and Tiddlytubbies toys.

Tom Roe, Commercial Director, said: “Character Options has done a wonderful job with Teletubbies, with fantastic product coupled with strong marketing and promotional support.  Alongside the toy range, our focus is to continue to further build the overall licensing programme at retail strengthening the Teletubbies brand in our drive to position it as a full evergreen preschool property.

Jerry Healy, Group Marketing Director for Character, added: “The Teletubbies range has been very well received by both retailers and consumers alike. We’re delighted with the performance of the brand in its first year and the first quarter of 2017 was very positive; the launch of the exciting new Tiddlytubbies toys in July will deliver incremental sales and drive the brand further.