In Jesi from 26th March to 2nd April, seven days dedicated to communication and marketing, with the development of national and local branding strategies as a focus point.
The first edition of the Brand Festival opens on Sunday 26th March in Jesi (AN), an event that creates a moment of discussion, confrontation and planning of brand identity in its many aspects: personal, territorial and corporate.
During the week of the Brand Festival, held in the antique buildings of the medieval city in Marche, workshops will be help along with laboratories, conventions, presentations and meetings for professionals, retailers, companies and fans.
The event will be looking at Visual Merchandising, Touristic Marketing, Type Design, Look Style, Rebranding, Reputation on Social Media, Social Media Intelligence, Linkedin for Sales, Cultural Marketing, Territorial Identity and much more.
The calendar offers content and the chance to train, with the objective of discussing and deepening knowledge of the identity theme and how to communicate it effectively.
“The Brand Festival was born of a vision and the need for such an event, to create an opportunity to confront and grow (culturally speaking, amongst other things) with the fundamental theme of building one’s own reality” – says Graziano Giacani, creator and founder of the company. – “A project born quite suddenly thanks, above all, to the many friends and collaborators that believed in the project from the beginning (starting with my associated Cristian Brunori and Riccardo Silvi). “An idea – he concludes– that transformed itself in just a few months into a national event that became a whole week of invasion onto the streets and buildings of Jesi”.
There are many appointments planned in the rich programme of events that are set to animate the city, leaving important points of reflection on the value of the Brand today, more than ever before.
The complete programme is available on the website at www.brandfestival.it where it is also possible to book the theatre and specific workshop appointments.